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CHTA Announces CHIEF 2023 Awards, Recognizing Best Practices in the Hospitality and Tourism Industry

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Kevin Cooper, General Manager, and Mary Calliste, Assistant Manager, True Blue Bay Boutique Resort in Grenada (center), with (from left to right) CHIEF Program Chair Bill Clegg; CHTA President Nicola Madden-Greig, and Vanessa Ledesma, Acting CEO and Director General, CHTA

Bucuti & Tara Beach Resort owner and CEO Ewald Biemans (fourth from left) and his team with Bill Clegg, Vanessa Ledesma, Nicola Madden-Greig, and Kyle Mais, Chairman of the Caribbean Alliance for Sustainable Tourism (CAST) (right).

#Miami, Florida, December 15, 2023 – The Caribbean Hotel and Tourism Association (CHTA) has announced the winners and finalists of the prestigious Caribbean Hotel Industry Exchange Forum (CHIEF) 2023 Awards. The winners were revealed at the annual CHIEF event, which took place from November 29 to December 1, 2023, in Miami, FL. These awards recognize the outstanding initiatives in the Caribbean hospitality industry.

The CHIEF Awards were established to recognize successful practices of CHTA member hotels and tourism-related enterprises across five key areas – Environmental Sustainability, Innovative Sales and Marketing, People (Staff) Development and Support, Social Responsibility, and Tech Transformation.

Sanovnik Destang, Executive Director of Bay Gardens Resorts (center) and his team with Vanessa Ledesma, Nicola Madden-Greig and Bill Clegg

The first-place CHIEF Award in the Environmental Sustainability category went to Grenada’s True Blue Bay Boutique Resort for its dedication to environmental sustainability, demonstrating leadership in eco-friendly practices within the hospitality sector. True Blue Bay Resort’s groundbreaking initiatives include a Biogas Digester project with KTH Royal Institute of Technology University, the expansion of rainwater collection systems, and a commitment to achieving zero plastic waste within two years.

Aruba’s Bucuti & Tara Beach Resort, which earned hall-of-fame CHIEF Award recognition for environmental sustainability, tied for runner-up with St. Lucia’s Jade Mountain.

In the Innovative Sales and Marketing category, St. Lucia’s Bay Gardens Resorts took the top spot for its inventive approach to sales and marketing. Their success is measured by a 40% YTD increase in booking engine revenue, driven by innovative digital marketing tools, including Triptease pop-up messages and engaging social media strategies that garnered over 15% growth on TikTok. Last year’s top-placed Bucuti & Tara Beach Resort returned to the podium, copping second place this year.

From left: Bill Clegg; Vanessa Ledesma; Patrice Simon, Executive Director, Antigua & Barbuda Hotels and Tourism Association; and Nicola Madden-Greig

Recognizing the crucial role of People Development and Support, the Antigua & Barbuda Hotels and Tourism Association took top place. Its inspiring “Unveiling Hospitality Professionals” project, leading up to Tourism Week 2023, highlighted the stories of dedicated individuals in various sectors, fostering talent and supporting team members while reaching over 20,000 views per video. Jamaica’s Half Moon and Mount Cinnamon Resort & Beach Club in Grenada were the runners-up in the category.

The Social Responsibility category was claimed by The Bahamas Ministry of Tourism, Investments and Aviation, and its digital agency Tambourine. Their “Our Ocean, Our Future” initiative, in partnership with Hidden Worlds, raised $20,000 for marine sustainability and showcased the impact of immersive experiences on environmental awareness, achieving media coverage in 15 publications. Grace Bay Car Rentals in Turks & Caicos followed closely as this year’s runner-up.

Tambourine Sales Executive Jordan Iten (center) with Nicola Madden-Greig and Vanessa Ledesma

In the Tech Transformation category, GuestChat took the top spot with its customized chat capability, enhancing customer engagement. GuestChat’s innovative approach includes the incorporation of ChatGPT into the automatic messaging mix. This addition allows the system to utilize FAQs and internal documents, ensuring highly accurate answers that specifically adhere to the content in the documents, thus reducing the number of “hallucinations” and providing precise responses. Away Together, an app that allows for efficient and secure communication to enhance guest experiences in real-time, captured second place.

President of CHTA, Nicola Madden-Greig, extended appreciation to CHIEF sponsors whose support was instrumental in making the event possible and advancing the region’s hospitality industry. This year’s sponsors included ADA Cosmetics, BWH Hotels, Figment Design, Interval, Marketplace Excellence, Mastercard, Saint Lucia Hospitality & Tourism Association (SLHTA), STR and Travelzoo.

Pictured from left to right: Bill Clegg; Vanessa Ledesma; Nima Anvar, CEO, GuestChat; and Nicola Madden-Greig

“Celebrating excellence in hospitality and tourism, the CHIEF Awards illuminate the brightest stars in our industry. Their dedication to excellence not only elevates their own tourism entities but also inspires a new standard for the entire hospitality community. In honoring these champions, we recognize not just their achievements, but also the transformative power of innovation, sustainability, and commitment to people and community. Congratulations to all the winners and finalists,” remarked Bill Clegg, CHIEF Program Chair and Regional Director of Development, Mid-Atlantic U.S. and Caribbean Regions for BWH Hotels.

For more information about the 2023 CHIEF Awards and the Caribbean Hotel and Tourism Association, visit www.chtachief.com.

About the Caribbean Hotel and Tourism Association (CHTA)

The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations. For more than 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 33 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.

 For further information, visit www.caribbeanhotelandtourism.com

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UK issues warning to tourists following shark attack

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Rashaed Esson

Staff Writer

In response to the Shark attack in Tobago on April 26, the UK Foreign Office issued a warning for British tourists stating that Tobago authorities temporarily closed the Buccoo Reef Marine Park and urged those who visit the beach, those who fish and others, to be careful when visiting certain coastal areas. These are “Plymouth, Courland Bay, Black Rock, Mt. Irvine, Buccoo, Pigeon Point, Store Bay, and all areas in between.”

 

 

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JAMAICAN STUDENTS GAIN SCHOLARSHIPS TO STUDY IN CUBA

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KINGSTON, April 25 (JIS):

Fifteen young Jamaicans have gained scholarships to pursue tertiary training in medicine, nursing and civil engineering in the Republic of Cuba, under the Jamaica-Cuba Bilateral Scholarship Programme.

Speaking at the awards ceremony for the students, held at the Embassy of Cuba in St. Andrew on April 24, Minister of State in the Ministry of Foreign Affairs and Foreign Trade, Hon. Alando Terrelonge, said the scholarship component of the partnership is one of the many successes for Jamaicans.

“Through this valuable programme, the Government of Cuba has consistently invested in the educational development of Jamaican students, through the provision of well-needed and appreciated undergraduate and postgraduate scholarships, primarily in Medicine and Health Sciences,” Mr. Terrelonge said.

He highlighted that the long-standing, meaningful and mutually beneficial bond of friendship and cooperation has been shared between Jamaica and Cuba for more than 50 years and has provided invaluable support to Jamaica, with several agreements in the areas of Health, Science, Culture, Sports, Tourism and Education.

The Minister of State said that Jamaica is grateful for the unwavering support towards Jamaica’s development, adding that “not only are we close geographical partners but our relationship is based on, among other things, mutual respect and strong people-to-people connections”.

Mr. Terrelonge told the students that they have succeeded in securing their places in the various programmes and have proven themselves to be the “crème de la crème, having successfully undergone a rigorous selection process”.

“I commend you for your drive, hard work and dedication towards your educational development,” he said.

“As you prepare to depart Jamaica for diverse and vibrant Cuba, I encourage you all to continue to work diligently in your respective fields of study, to remain faithful to the goals you have set for yourselves, and to fly, even higher, the Jamaican flag in Cuba. It is my hope that you will not only meet but exceed your and your families’ expectations,” the State Minister added.

He also encouraged the students to view the scholarship not only as an opportunity to advance academically but to also “immerse yourselves in the rich culture of the Cuban people” and to form new connections, build networks, explore new adventures, improve their Spanish-speaking skills, and to stay connected with the Jamaica Embassy in Havana.

Under the full scholarship, tuition, accommodation, meals, clothing allowance, study materials and medical care are covered by Cuba.

The programme is administered by the Embassy of the Republic of Cuba in conjunction with the Scholarship Unit of the Ministry of Finance and the Public Service and other entities. Every year, the Cuban Government invites applications from persons wishing to pursue undergraduate and postgraduate studies.

 

CONTACT: GARFIELD L. ANGUS

 

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GROUND BROKEN FOR HIGH SCHOOL AT CHRISTEL HOUSE

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KINGSTON, May 1 (JIS):

Ground has been broken at the tuition-free Christel House at Twickenham Park, St. Catherine, for the construction of a high school.

Minister of Education and Youth, Hon. Faval Williams, who delivered the keynote address at the site, today (May 1), said Christel House’s dedication to breaking the cycle of poverty and empowering vulnerable children is “nothing short of inspiring”.

“Your decision to invest in Jamaica speaks volumes about your belief in our nation’s potential, and your dedication to making a meaningful difference in the lives of our youth is appreciated,” Minister Williams said.

She added that the partnership between the Government and the organisation, forged through a Memorandum of Understanding (MOU) in 2019, is a “prime example” of what can be achieved when public and private entities come together with a shared vision and purpose.

Further, the Minister said a foundation is being laid for a brighter future, one where every child has the opportunity to thrive and fulfil their potential, regardless of their circumstances.

She said that Christel House Jamaica, which now operates a kindergarten school at the location, will in time be more than just a school.

“It will be a symbol of optimism, a sanctuary of learning, and a catalyst for positive change in our community,” the Minister said.

“By providing comprehensive support, including education, nutrition, healthcare, and mentorship, Christel House will empower students to break free from the chains of poverty and chart a course towards a better tomorrow,” she added.

Mrs. Willliams said the shared goal between the Administration and Christel House extends beyond the construction of a building, as it is about nurturing the next generation of leaders, innovators, and change-makers who will shape the destiny of the nation.

“Together, we are sowing the seeds of prosperity, equity, and social justice, ensuring that no child is left behind,” she said.

The school provides breakfast, lunch and an afternoon snack, as well as transportation for children living far distances from the school. It also provides uniforms and textbooks, and counselling services for its students who have to contend with psychological and other emotional issues.

Founder of Christel House International, Christel Dehaan, emigrated from Germany to the United States (US) in 1962, and was an accomplished businesswoman.

In 1996, she sold her global enterprise, Resort Condominiums International (RCI), which had offices in 38 countries, and devoted her resources to philanthropic work from her headquarters in North Meridian Street, Indianapolis.

With support from dedicated donors, schools are run in India, Jamaica, Mexico, South Africa, and the US.

 

CONTACT: GARFIELD L. ANGUS

 

 

 

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