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CHTA Announces CHIEF 2023 Awards, Recognizing Best Practices in the Hospitality and Tourism Industry

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Kevin Cooper, General Manager, and Mary Calliste, Assistant Manager, True Blue Bay Boutique Resort in Grenada (center), with (from left to right) CHIEF Program Chair Bill Clegg; CHTA President Nicola Madden-Greig, and Vanessa Ledesma, Acting CEO and Director General, CHTA

Bucuti & Tara Beach Resort owner and CEO Ewald Biemans (fourth from left) and his team with Bill Clegg, Vanessa Ledesma, Nicola Madden-Greig, and Kyle Mais, Chairman of the Caribbean Alliance for Sustainable Tourism (CAST) (right).

#Miami, Florida, December 15, 2023 – The Caribbean Hotel and Tourism Association (CHTA) has announced the winners and finalists of the prestigious Caribbean Hotel Industry Exchange Forum (CHIEF) 2023 Awards. The winners were revealed at the annual CHIEF event, which took place from November 29 to December 1, 2023, in Miami, FL. These awards recognize the outstanding initiatives in the Caribbean hospitality industry.

The CHIEF Awards were established to recognize successful practices of CHTA member hotels and tourism-related enterprises across five key areas – Environmental Sustainability, Innovative Sales and Marketing, People (Staff) Development and Support, Social Responsibility, and Tech Transformation.

Sanovnik Destang, Executive Director of Bay Gardens Resorts (center) and his team with Vanessa Ledesma, Nicola Madden-Greig and Bill Clegg

The first-place CHIEF Award in the Environmental Sustainability category went to Grenada’s True Blue Bay Boutique Resort for its dedication to environmental sustainability, demonstrating leadership in eco-friendly practices within the hospitality sector. True Blue Bay Resort’s groundbreaking initiatives include a Biogas Digester project with KTH Royal Institute of Technology University, the expansion of rainwater collection systems, and a commitment to achieving zero plastic waste within two years.

Aruba’s Bucuti & Tara Beach Resort, which earned hall-of-fame CHIEF Award recognition for environmental sustainability, tied for runner-up with St. Lucia’s Jade Mountain.

In the Innovative Sales and Marketing category, St. Lucia’s Bay Gardens Resorts took the top spot for its inventive approach to sales and marketing. Their success is measured by a 40% YTD increase in booking engine revenue, driven by innovative digital marketing tools, including Triptease pop-up messages and engaging social media strategies that garnered over 15% growth on TikTok. Last year’s top-placed Bucuti & Tara Beach Resort returned to the podium, copping second place this year.

From left: Bill Clegg; Vanessa Ledesma; Patrice Simon, Executive Director, Antigua & Barbuda Hotels and Tourism Association; and Nicola Madden-Greig

Recognizing the crucial role of People Development and Support, the Antigua & Barbuda Hotels and Tourism Association took top place. Its inspiring “Unveiling Hospitality Professionals” project, leading up to Tourism Week 2023, highlighted the stories of dedicated individuals in various sectors, fostering talent and supporting team members while reaching over 20,000 views per video. Jamaica’s Half Moon and Mount Cinnamon Resort & Beach Club in Grenada were the runners-up in the category.

The Social Responsibility category was claimed by The Bahamas Ministry of Tourism, Investments and Aviation, and its digital agency Tambourine. Their “Our Ocean, Our Future” initiative, in partnership with Hidden Worlds, raised $20,000 for marine sustainability and showcased the impact of immersive experiences on environmental awareness, achieving media coverage in 15 publications. Grace Bay Car Rentals in Turks & Caicos followed closely as this year’s runner-up.

Tambourine Sales Executive Jordan Iten (center) with Nicola Madden-Greig and Vanessa Ledesma

In the Tech Transformation category, GuestChat took the top spot with its customized chat capability, enhancing customer engagement. GuestChat’s innovative approach includes the incorporation of ChatGPT into the automatic messaging mix. This addition allows the system to utilize FAQs and internal documents, ensuring highly accurate answers that specifically adhere to the content in the documents, thus reducing the number of “hallucinations” and providing precise responses. Away Together, an app that allows for efficient and secure communication to enhance guest experiences in real-time, captured second place.

President of CHTA, Nicola Madden-Greig, extended appreciation to CHIEF sponsors whose support was instrumental in making the event possible and advancing the region’s hospitality industry. This year’s sponsors included ADA Cosmetics, BWH Hotels, Figment Design, Interval, Marketplace Excellence, Mastercard, Saint Lucia Hospitality & Tourism Association (SLHTA), STR and Travelzoo.

Pictured from left to right: Bill Clegg; Vanessa Ledesma; Nima Anvar, CEO, GuestChat; and Nicola Madden-Greig

“Celebrating excellence in hospitality and tourism, the CHIEF Awards illuminate the brightest stars in our industry. Their dedication to excellence not only elevates their own tourism entities but also inspires a new standard for the entire hospitality community. In honoring these champions, we recognize not just their achievements, but also the transformative power of innovation, sustainability, and commitment to people and community. Congratulations to all the winners and finalists,” remarked Bill Clegg, CHIEF Program Chair and Regional Director of Development, Mid-Atlantic U.S. and Caribbean Regions for BWH Hotels.

For more information about the 2023 CHIEF Awards and the Caribbean Hotel and Tourism Association, visit www.chtachief.com.

About the Caribbean Hotel and Tourism Association (CHTA)

The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations. For more than 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 33 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.

 For further information, visit www.caribbeanhotelandtourism.com

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Caribbean News

Pres Ali declares three days of national mourning following MV Barima tragedy July 21, 2026

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His Excellency Dr Mohamed Irfaan Ali has declared three days of national mourning following the tragic loss of lives in the M.V. Barima incident, as the nation continues to grieve alongside the families and communities affected.

The period of national mourning will be observed from Wednesday, July 22, through Friday, July 24, 2026, in honour of the victims of the tragedy. During this time, the National Flag will be flown at half-mast on all Government buildings and other appropriate locations across the country.

As part of the observances, Wednesday, July 22, has been designated a National Day of Prayer. A National Day of Prayer and Remembrance will be held at the Kingston Seawall in Georgetown, bringing together citizens in solidarity to honour the lives lost and offer support to grieving families.

The programme of remembrance will continue with a Night of Reflection and Prayer in Port Kaituma on Thursday, July 23, followed by another observance in Mabaruma on Friday, July 24.

The government is also encouraging religious organisations, civic groups and citizens throughout Guyana to organise candlelight vigils and moments of prayer during the three days as the nation collectively reflects on the tragedy and pays tribute to the victims. The declaration of national mourning underscores the government’s commitment to standing with the bereaved families and affected communities as Guyana mourns one of the country’s most heartbreaking maritime tragedies.

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Bahamas News

CARICOM Targets Affordability as Bahamas, TCI Continue to Feel the Pinch  

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By Deandrea Hamilton

 

Cheaper shipping. Lower energy costs. Better access to healthcare. Stronger consumer protections.

Those are among the measures CARICOM Heads of Government believe could finally begin reducing the stubbornly high cost of living for millions of people across the Caribbean.

Meeting in Saint Lucia, regional leaders agreed that making life more affordable must become one of the Community’s highest priorities. Their emerging strategy includes reducing freight costs through a regional ferry service, accelerating renewable energy projects to lessen dependence on imported fuel, expanding regional healthcare partnerships, strengthening consumer protection, and encouraging governments to adopt successful cost-of-living measures already being implemented across the Caribbean.

“Our discussions over the past four days were guided by one central objective – ensuring that CARICOM delivers results that people can see and feel in their everyday lives,” CARICOM Chairman and Saint Lucia Prime Minister Philip J. Pierre said.

Few places may welcome that relief more than The Bahamas and the Turks and Caicos Islands.

Although inflation has moderated in both countries from the sharp increases experienced following the pandemic, the cost of living remains stubbornly high. Families continue to complain about grocery bills that stretch household budgets, rising housing costs, expensive electricity, healthcare expenses and fuel prices that remain among the highest in the region.

Governments have responded.

In The Bahamas, successive reductions in Value Added Tax on selected goods and other targeted tax measures have sought to ease pressure on consumers. In the Turks and Caicos Islands, the Government this weekend opens applications for its $500 Cost of Living Relief Programme, acknowledging that many households continue to struggle despite the country’s economic success.

Yet affordability remains elusive.

The contradiction is difficult to ignore.

The Turks and Caicos Islands continues to post one of the region’s strongest tourism-driven economies, with robust investment, record visitor spending and sustained construction activity. The Bahamas has also strengthened its economic position, earning improved sovereign credit ratings as tourism, government revenues and fiscal performance continue to recover.

Yet those encouraging economic indicators have not translated into noticeably lower household expenses.

The reason is largely structural.

Both The Bahamas and the Turks and Caicos Islands produce relatively little of what they consume. Food, fuel, medicines, vehicles, building materials and countless household essentials are imported. Both countries also record significant trade deficits, illustrating their dependence on overseas suppliers. Every increase in global shipping costs, fuel prices or supply chain disruptions is eventually reflected in supermarket prices, utility bills and the cost of everyday living.

That is why CARICOM’s agenda matters.

If regional leaders succeed in lowering freight costs through an inter-island ferry network, expanding renewable energy, improving regional cargo movement, strengthening consumer protections and making healthcare more accessible through cooperation, the benefits could extend far beyond government balance sheets.

For Bahamians and Turks and Caicos Islanders, success will not be measured by another tourism record or another credit rating upgrade. It will be measured at the supermarket checkout, on the monthly electricity bill, at the gas pump and in the simple ability to afford a better quality of life.

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Caribbean News

From Pathways to Investment: Tackling the US $6 Billion Food Challenge for the Caribbean

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By Kenroy Roach

The Caribbean’s food systems challenge is fast evolving into a broader development challenge.

Despite decades of policy attention and investment, the region remains one of the most food import-dependent in the world, spending over US$6 billion annually. At the same time, countries continue to grapple with food insecurity, high rates of diet-related non-communicable diseases, climate vulnerability, and exposure to external shocks that can disrupt supply chains and drive up food prices almost overnight.

For Small Island Developing States (SIDS), food security has shifted from an agriculture focus alone, it’s about economic resilience, health, climate resilience and sustainable growth.

Recognizing this reality, Caribbean governments have elevated food systems transformation as a regional priority through the CARICOM 25 x 25 Plus Five Agenda, which seeks to reduce food import dependence while strengthening domestic production, regional trade, and resilience. Across Barbados and the Eastern Caribbean, governments have also developed National Food Systems Pathways that identify the investments, partnerships, and policy reforms needed to transform food systems and accelerate progress toward the Sustainable Development Goals (SDGs).

Yet one challenge has remained persistent: financing.

In the face of high levels of public debt and limited fiscal space, while public investment remains critical, Caribbean governments simply cannot shoulder the financing burden alone. Transforming food systems at scale requires mobilizing far greater private capital, alongside development finance and public resources.

This was the rationale behind the recent convened in Barbados.

The Forum brought together governments, investors, international financial institutions, private sector leaders, regional organizations, and the United Nations around a simple proposition: food systems should be viewed not only as a development priority, but also as an investable asset class.

A distinguishing feature of the innovative gathering was its focus on attracting private investment—particularly private equity, impact investment, and blended finance solutions capable of supporting businesses and infrastructure across food value chains. By helping enterprises access growth capital and connecting investors with scalable opportunities, the initiative sought to unlock financing that complements public investment rather than adding to already constrained public balance sheets.

A key outcome was the launch of a regional Deal Book comprising approximately US$320 million in investment opportunities across seven countries, spanning agriculture, fisheries, agro-processing, logistics, and strategic food systems infrastructure. The Deal Book created a practical bridge between capital seeking opportunities and opportunities seeking capital, while enabling direct engagement between governments, enterprises, and investors.

The results were encouraging.

Across four sector-focused deal rooms, participants explored investment-ready and near-investment-ready opportunities and discussed blended finance private equity, risk-sharing, and partnerships to advance projects toward implementation.

The Forum highlighted a shift in perspective: food systems are now seen as strategic drivers of economic diversification, resilience, competitiveness, and growth. Investments across production, processing, logistics, and distribution can strengthen regional supply chains, create new businesses, generate jobs, and reduce vulnerability to external shocks.

For the United Nations, this experience reinforced an important lesson.

Transforming food systems requires more than the technical expertise of individual agencies. It requires integrated solutions that connect agriculture, nutrition, health, climate resilience, trade, private sector development, and financing.

This is where the Resident Coordinator System plays a critical role.

Across Barbados and the Eastern Caribbean, the Resident Coordinator Office has united UN system capabilities around a common food systems agenda. Working with FAO, WFP, the UN Food Systems Coordination Hub, and other partners, the RCO has helped align policy support, technical expertise, partnerships, and financing with nationally identified priorities.

The Forum demonstrated this integrated approach by convening governments, investors, development finance institutions, private sector actors, and UN agencies around a common objective. It showcased the UN’s comparative advantage as a trusted broker capable of connecting development priorities with investment opportunities.

The Forum’s success will be measured not by dialogue generated, but by investments mobilized, businesses expanded, and progress made toward resilient, competitive Caribbean food systems across the Caribbean.

Its most important outcome may therefore be what comes next.

The work starts now.

Kenroy Roach is Head of the UN Resident Coordinator Office for Barbados and the Eastern Caribbean

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