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Caring Entrepreneurship: A Model For Sustainable Community-based Tourism in St. Lucia

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Submitted by Kirk Elliott

 

August 11, 2023 – A few years ago award winning St Lucia photographer ( https://StLuciaPhotoTours.com/Hello ) Kirk Elliott got invited to a rural community deep in the heart of Saint Lucia to help it develop a sense of excellence in its tourism offering after his St Lucia Photo Tour won its first TripAdvisor Certificate of Excellence.  Elliott was blown away by the tremendous potential of their tourism product.  However, he couldn’t help lamenting that residents simply didn’t see its potential and were thus content to maintain the status quo.

In grappling with the conundrum of how best to effect positive and lasting change Elliott came to the realization that rural communities are largely ill-equipped to successfully manage and operate tourism enterprises.  This led him to an idea he dubbed “Caring Entrepreneurship”.

Defining Caring Entrepreneurship

In the context of tourism Elliott defines the Caring Entrepreneur as someone who understands how to successfully create and manage a tourism business.  The entrepreneur brings this expertise to the mutual benefit of both the community and his/her enterprise.  The caring entrepreneur nurtures and empowers the community so that it can eventually assume control of the business and grow it from strength to strength.

To be successful the business arrangement must be based on mutual respect and trust.  The entrepreneur must truly care about the well-being of the community rather than exclusively about his/her bottom line.  In turn the community must recognize and appreciate the value the caring entrepreneurship brings to the table. This synergy is the foundation for an outcome in which their combined efforts yield results that far exceed the sum of the community’s and the entrepreneur’s individual efforts.

“I will be the first to tell you that this notion of caring entrepreneurship is a counter-intuitive approach to deriving meaningful community benefits from tourism.  However, from inception it was clear to me that this novel approach was an effective way of nurturing long-term success in community-based sustainable tourism development” Elliott explained when asked why would anyone make such a sacrifice to help a community when they could simply open shop and proceed to extract the maximum profit.

Testing The Theory of Caring Entrepreneurship

After multiple false starts Elliott finally got the opportunity to test his theory in a different community after @CoxTravelAdventures of Danbury Connecticut, USA, outfitted an entire kindergarten class with an assortment of school supplies at the start of the 2022 school year.

The school supplies were donated to the Dugard Combined School in Choiseul, Saint Lucia. While Dugard is a rural community deep in the heart of Saint Lucia, whatsoever the school may have missed due to its remoteness it more than made up for with heart and soul.  From the principal and teachers, to the students, to the school’s caretaker staff, they all operate like one big family and their love and caring comes shining through.

“From my initial telephone conversation with Mr. Elliott I felt like my prayers had been answered, as just the week before I had prayed that our small rural community school with limited resources would somehow gain greater visibility.  Then seemingly out of the blue there was Mr. Elliott lending a helping hand and speaking of wanting to develop a long-term relationship with our school”, stated school principal Mrs. Tessa Charles-Calderon when asked about Elliott’s support for the school.

Connecting Young Students With Tourism

Since the post pandemic return of tourism Elliott has been taking patrons of his Private St Lucia Experiences to the Dugard Combined School where they get to engage with students first hand.  Elliott invites his clients to bring over school supplies based on the needs of the school, and the general consensus of visitors is that their engagement with the students has been a highlight of their Saint Lucia vacation.

For the students – they have come to appreciate tourists as people just like themselves rather than as some abstract term they hear about on the radio or see on television newscasts. 

A Burning Visitor Desire For Authentic Community-based Experiences

Today, more and more visitors are seeking authentic experiences that immerse them in the culture, history, cuisine and lived experiences of locals.  These visitors wish to know that their money is creating a positive impact in the lives of the indigenous peoples of the destinations they visit.  Towards this end such visitors are actively seeking out ways of connecting to and engaging with local communities and buying directly from them.

 What’s Next For The Dugard Combined School

Students at the school have said they would love to have a proper playground at their school and the principal and teachers consider this an excellent idea that will teach the children about caring and sharing, among other things.

Elliott has engaged many of his professional friends to lend a helping hand to the Dugard Combined School’s Playground Project.  From an engineer who has assessed the required earth works, to an architect who has produced architectural renderings for the playground, just about everyone Elliott has reached out to has lent their support and even gone way beyond his wildest expectations.

“The overwhelming support of everyone I have reached out to has emboldened me to invite both the teachers and the students to dream big scary dreams and then together let’s go out and make those dreams come through!” Elliott passionately commented when asked his thoughts on this playground project and beyond. 

During the 2022/23 school year Elliott worked with the school to complete Phase 1 of the Playground Project in the form of the painting of educational games in the schoolyard.  Not to let an opportunity go to waste, the school incorporated the games painting project into students’ School Based Assessment (SBA).  This SBA is a practical activity students must successfully complete in order to graduate and gain admission to a secondary school.

From the video below of the official launch of the games it is clear that the students’ efforts were well received.

Video Link: https://StLuciaPhotoTours.com/DugardPlayground

Saint Lucia Diaspora Support

Saint Lucians, both in the diaspora and at home who participated in Elliott’s recent I Am Lucian Webinar Series have been super supportive too.  Some have volunteered to fly down to Saint Lucia to assist with the playground construction, while others are sourcing electronic smart-boards for multiple schools on the island, and entry level STEM (Science, Technology, Engineering & Math) training for students.

“I am delighted by the outpouring of support and excited about the possibilities that lie ahead for community youth development and empowerment.  It is refreshingly heartwarming to see what is possible through the power of collective caring and sharing” Elliott commented regarding the Saint Lucian diaspora support.

Creating an International Benchmark of Sustainable Community-based Tourism in Small Island Developing States (SIDS)

When Elliott embarked on this journey of seeking to empower a rural community little could he have imagined where the journey would lead.  In the process of understanding and overcoming the obstacles he encountered he has come to realize that those we consider rural poor enjoy a richness of life and living that remains largely unrecognized.

However they are at risk of losing much that they hold dear due to the rapid environmental degradation of the world at large.  For this reason, empowering them through an appreciation of the benefits of sustainable community-based tourism is a powerful way of preserving much that is rapidly being eroded away.

“I am super excited about this idea of Caring Entrepreneurship and my goal is to see this community engagement starting with the Dugard Combined School project manifest into an International Benchmark of Sustainable Community-based Tourism in Small Island Developing States” said Elliott when asked what was the overall outcome he envisions.

…and at the rate at which this intervention is progressing he just might be on to something.

 

About Kirk Elliott

Kirk Elliott is an award-winning St Lucia Photographer, Sustainable Tourism Advocate and National Geographic Certified Educator.

Kirk is the Founder of the St Lucia Photo Tour where he introduces visitors to authentic Saint Lucia culture, history and cuisine through the medium of photography… Kirk@KirkElliott.com | https://StLuciaPhotoTours.com/Hello

 

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Guyanese Scholar and Olympian Arrested in Iowa ICE Crackdown

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Deandrea Hamilton | Editor

 

September 27, 2025 – In a shocking breach of public trust and institutional oversight, Ian Andre Roberts, superintendent of Des Moines Public Schools, who is a citizen of Guyana, was arrested on September 26 by U.S. Immigration and Customs Enforcement (ICE) under a string of serious offenses that raise troubling questions about hiring practices, accountability, and public safety.

Roberts, born in Georgetown, Guyana, is a former Olympian and accomplished scholar.  According to online reports, he earned a bachelor’s degree from Coppin State University after transferring from St. Francis College in Brooklyn, where he played soccer.  He holds two master’s degrees—from St. John’s University and Georgetown University’s McDonough School of Business—attended an Executive MBA program at MIT Sloan School of Management and earned a doctorate in education with a focus on urban educational leadership from Trident University.

Despite these accomplishments, Roberts was living and working without legal authorization.  ICE reported that he fled a traffic stop and abandoned his school-issued vehicle.  At the time of his arrest, he was reportedly in possession of a loaded handgun, a fixed-blade hunting knife, and $3,000 in cash.  He also has a prior weapons-related charge.

ICE officials questioned how Roberts could hold such a prominent role while subject to a final deportation order issued in May 2024.  The school district said they were unaware of his immigration status, noting that he had undergone background checks and completed an I-9 form confirming work authorization.  Roberts was placed on administrative leave pending further investigation.

This case highlights vulnerabilities in systems meant to safeguard public institutions and underscores the challenges ICE faces in identifying individuals operating outside U.S. immigration laws while in positions of authority.

For many, Roberts has become a near-literal poster child for these enforcement gaps.

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Bermuda Shaken by Targeted Murder as Crime Returns After a Decade of Calm

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Deandrea Hamilton | Editor

 

Bermuda is reeling after the brazen murder of 37-year-old Janae Minors, a mother of two, who was gunned down in her own beauty supply store on Court Street, Pembroke. The attack, which police describe as “targeted,” has rattled the island, not only for its brutality but for what it says about the state of law and order in a country that less than a decade ago was celebrating a dramatic fall in violent crime.

The Attack on Court Street

According to police, at approximately 4:45 p.m. on Tuesday, September 16, a lone gunman pulled up on a stolen black motorcycle, walked into the Beauty Monster shop Minors owned, and shot her multiple times. Despite the rapid response of emergency services, she succumbed to her injuries shortly after being transported to hospital.

Detectives say the killer was thin, tall, dressed in dark clothing with a full-face helmet, and wearing bright gloves. CCTV shows him fleeing north on Court Street, down Tills Hill toward TCD, before turning onto Marsh Folly Road. Investigators are pursuing all leads, with a focus on recovering evidence from nearby cameras and eyewitness accounts.

Police Commissioner Darrin Simons confirmed the attack bore the hallmarks of gang-related violence, a chilling indicator that Bermuda’s gang rivalries — long simmering beneath the surface — may once again be spilling into broad daylight.

A Vibrant Life Cut Short

Minors, remembered as a hardworking entrepreneur with “a vibrant, beautiful personality,” leaves behind two children, ages 16 and 18. Her murder has ignited outrage across Bermuda, not just for its senselessness but for its timing: the island had once prided itself on virtually stamping out gun violence.

Then: Near-Zero Murders

Back in 2014, Bermuda made international headlines for reporting zero firearm murders — a remarkable achievement given the small island had endured a spate of gang-related shootings in the early 2010s. Police credited intelligence-led operations, tighter firearms interdictions, and aggressive prosecutions of gang leaders. Community programs and mentoring initiatives also played a role, giving at-risk youth alternatives to gang life.

By 2015 and 2016, gun crime was at historic lows. That period was hailed as proof Bermuda could beat back the tide of violence with coordinated policing, social investment, and political will.

Now: Alarming Resurgence

Fast forward nine years, and the picture looks starkly different. In 2024 and 2025, Bermuda has recorded a rise in gun-related deaths. Rival gangs such as Parkside and 42 have resurged, fueled by a new generation of recruits. Economic pressures, high youth unemployment, and the easy flow of smuggled firearms through maritime routes have undermined earlier gains.

Community trust in the police has also eroded, making investigations harder and retaliations more likely. Opposition MPs and neighborhood leaders warn that without sustained focus, Bermuda risks sliding back into the violent cycles of the early 2010s.

Public Alarm and Political Pressure

Premier David Burt condemned Minors’ killing as “an escalation of community violence that cannot be tolerated,” promising stronger enforcement and deeper engagement with residents. The Bermuda Police Service has appealed for CCTV, dashcam, and doorbell footage from the area, urging residents that even the smallest detail could break the case.

Yet among the public, frustration is growing. People remember the calm of 2014 — when zero murders were recorded — and cannot understand how the island has returned to headlines dominated by gun violence. The contrast is stark: from celebrating the elimination of gun murders to confronting the targeted execution of a businesswoman in broad daylight.

A Test for Bermuda’s Future

The murder of Janae Minors has become more than a single case; it is now a symbol of Bermuda’s struggle to hold on to the progress it once made. The question facing the island is whether the successes of a decade ago can be replicated and sustained in today’s harsher climate of economic pressure and gang rivalries.

For Minors’ family, nothing can erase the tragedy of losing a mother and daughter so violently. But for Bermuda at large, her death is a wake-up call — that the island cannot afford complacency when it comes to crime.

As one community leader put it: “Nine years ago, we had beaten this. Now, we’re back to fearing what happens when the sun goes down. That is not the Bermuda we want to live in.”

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CARICOM-Africa Summit Yields Draft Pact on Trade, Travel and Reparations

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Imagine an Atlantic Bridge connecting the Caribbean Region to the African Continent

 

Deandrea Hamilton  | Editor

 

Addis Ababa, Ethiopia — When CARICOM leaders convened with African counterparts and Afreximbank officials in Ethiopia, the outcomes were savory and exactly what many Caribbean people want to see materialise as the islands become uniquely reconnected to the African continent.

At the Second CARICOM-Africa Summit, held at the African Union headquarters, leaders moved beyond symbolic language to agree on a draft communiqué that, if finalized, would anchor this partnership in practical action. While not yet officially published by the AU or CARICOM, the document points to an agenda that blends history with urgent twenty-first century priorities.

The draft outlines commitments to improve air and sea transport links, including the pursuit of a multilateral air services agreement to break down the barriers that still keep the Caribbean and Africa physically apart. It also calls for visa facilitation and simplified entry regimes, making it easier for citizens of both regions to travel, study, and work across the Atlantic.

Equally significant are pledges to advance double taxation treaties that could remove one of the most stubborn obstacles to investment. With Afreximbank’s Caribbean headquarters already established in Barbados and the AfriCaribbean Trade and Investment Forum (ACTIF) gaining momentum, leaders now want to lock in the financial and legal frameworks that will drive new business.

Reparatory justice also featured prominently, with the draft communiqué sharpening a joint call for coordinated advocacy. CARICOM’s long-standing Reparations Commission is expected to work more closely with African institutions to demand global recognition and redress for the shared traumas of slavery and colonial exploitation.

CARICOM’s incoming chair, Prime Minister Dr. Terrance Drew of St. Kitts and Nevis, captured the spirit of the gathering when he urged that the Atlantic Slave Trade be reimagined as an “Atlantic Bridge — a bridge of hope, a bridge of advancement, a bridge that will ensure our people take their rightful place in this world.”

For Secretary-General Dr. Carla Barnett, the meeting was a “homecoming,” but also a reminder that concrete steps like the Health Development Partnership for Africa and the Caribbean (HeDPAC) and improved transportation links are needed to transform rhetoric into results.

For citizens back home, wrestling with inflation and economic uncertainty, the Addis outcomes — transport, visas, investment, health, and reparations — are precisely the kinds of measures that can validate leaders’ journeys and rekindle faith in South-South cooperation. What was once only rhetoric now hints at the beams of an Atlantic Bridge, connecting the Caribbean and Africa in ways that could finally turn history’s tragedy into tomorrow’s advantage.

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