Montego Bay, November 22, 2019 – Jamaica – The Ministry of Tourism will be spending $66 million over the next three years to strengthen and expand Health and Wellness Tourism in Jamaica.
Portfolio
Minister, Hon. Edmund Bartlett, in making the announcement, said that health
and wellness tourism is a growing market internationally and Jamaica is
uniquely poised to capitalise on the industry.
He said research has shown that health tourism represents one of the fastest
growing travel segments, with a 12 per cent expansion each year, and Jamaica
has much to contribute to all facets of that sector.
Minister
Bartlett was speaking at the inaugural Jamaica Health and Wellness Tourism
Conference at the Montego Bay Convention Centre on Wednesday (November 20). He noted that policies and strategies are
being developed through the Tourism Linkages Network to enhance Jamaica’s
health and wellness products.
“We
will be working with teams to do packaging, promoting and marketing of health
and wellness assets as an important tourism niche area and we want to be
working in partnership with industry stakeholders and promoting accredited,
market-ready health and wellness tourism services,” he noted.
He
added that special focus will be placed on research and development in the
herbaceutical sector, including the promotion of health products based on
plants that are endemic to Jamaica.
“To
be able to leverage all of the cultural heritage for enormous impact in a
tourism space is a huge development. Studies have indicated that, to date, 334
plants growing in Jamaica can be identified as medicinal,” he said, noting that
31 of the plants tested are endemic to the island.
“Jamaica
possesses the ideal location for cultivation of a wide variety of medicinal
herbs. Sixty per cent of the world’s medical herbs are currently grown in
Jamaica,” he pointed out.
The
two-day conference under the theme ‘The New Futures’ brings together leading
academic scientists, researchers and research scholars to exchange and share
their experiences on all aspects of health and wellness tourism.
Contact: Nickieta Sterling
Release: JIS
Photo Caption: Tourism Minister, Hon. Edmund Bartlett, addressing the inaugural Jamaica Health and Wellness Tourism Conference at the Montego Bay Convention Centre on Wednesday, (November 20).
Photo contributed.