#Providenciales, Turks and Caicos Islands – September 26, 2019 – Turks and Caicos – In the Pink plans to top the 10-year run of its Breast Cancer Awareness Month event by adding a new element and including even more world class winnings, selections and brands for the hundreds who turn out to help in raising funds for the people living with Cancer in the Turks and Caicos Islands.

“Persons who come to the Shore Club on October 1^st, you will actually have the opportunity to purchase your pink dresses and if you’ve ever attended In the Pink event you know that not only is it shopping, is it poker, is it party but it is all about style and fashion and swag… and you’ve got to show up in your best pink,” said Karen Whitt, founder of In the Pink during a media lunch meeting on Friday September 20.

The pre-shopping opportunity is 11-days ahead of the actual In the Pink, which is set for Saturday October 12, at the Palms Resort.  The fashion show is not the only ‘new’ thing for the 2019 installment, according to Whitt.

“We have a beautiful garden, right behind this ball room and our Executive Chef Lauren (Callighen) has come up with this concept for a food court and inside that food court there is also going to be a pink vodka bar, sponsored by IGA.”

What was started as a ladies’ night to pay a lowered price on high end fashions to raise money for the National Cancer Society has mushroomed into one of the major fundraising events for the organisation and one of the most anticipated happenings of the year in the Turks and Caicos Islands.

“I am grateful for all of these beautiful ladies,” said Hon Josephine Connolly who is a part of the original organizing team for In the Pink, “We came together to do this not because we wanted to form some social club.  It’s a group of women who are here doing this for a worthy cause.  This year I reached out to international stores, in fact, I have some friends of Condoleezza Rice (former US Secretary of State & National Security) who will be showing up for this event and they are also going to be sending me some stuff…”

Connolly’s room at the Palms Resort, is this year a tribute a young islander – Amber – who lost her battle with Leukemia three years ago.  Amber’s mother, Ronnie is an In the Pink volunteer who has agreed to partner in the room and will bring fashions from one of the style capitals of the world: New York City. 

“I am encouraging each and everyone of you to come out and support this worthy cause.  You will not regret it,” said Connolly, who added that the Amber & Josephine Room will also feature children’s clothing.

‘Condi Rice’ is not the only name brand the evening will showcase.  Many are familiar with the fabulous line of jewelry and watches from Chopard; the collection from David Yurman and the chic designs from Movado.

“We have been partnered from day one, and I think it is a marriage with no divorce,” explained Jai Tolani, owner of Jai’s Jewelry store which holds a raffle from which proceeds are donated to the National Cancer Society under the In the Pink banner.

“This year we have come up with three items; there is a Chopard bangle which is done in 18k, it’s a Happy Heart Collection which is the newest collection from Chopard.  We’ve also added David Yurman; the whole insignia is pink; the whole motto is pink so all of the items are in pink.  The third item is Movado watch which is also a pink watch.  So hopefully it will generate enough funds…”

Tickets to win one or all of these fabulous, luxury prizes are now on sale at Jai’s Jewelry store and with In the Pink committee members. 

In the Pink rides on the momentum locally and globally of Breast Cancer Awareness Month each October but organisers offered that it actually helps the NCS generally; all cancer clients are supported by the tens of thousands of dollars raised annually.

“How fitting the Room of Hope is,” said Rosemary Jolly, president of the National Cancer Society which always hosts its own boutique room during In the Pink shopping, “This year we are focusing on beautiful bags, dresses and accessories.  We have some great stuff and we are excited because last year we did very well in our room and so this year is going to be no less.”

From a pink poker tournament to rugby guys dressed to impress at the In the Pink bar to Prime DJs music and a spectacular raffle hosted by Jai’s Jewelry store, this year’s event is again expected to surpass fund raising expectations and bring awareness to a disease which is sadly affecting more and more Turks and Caicos families each year. 

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