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Airbnb Reimagines Luxury Travel With Airbnb Luxe

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Turks and Caicos_Hawksbill Estate

January 26, 2019 – Eleven years ago our founders, Brian and Joe, inflated three airbeds in the living room of their San Francisco apartment and Airbnb was born. From airbeds, we expanded to spare rooms and then to entire homes, to Airbnb Plus and even to boutique hotels. Today we’re bringing the same innovative approach to luxury travel by introducing Airbnb Luxe — a new luxury experience that makes personal and bespoke travel more accessible to everyone.

St Barts Utopic

Airbnb Luxe provides access to unique and spectacular properties with dedicated trip designers to arrange bespoke experiences and services to make every stay truly magical. With homes that are destinations in themselves, travelers can stay at incredible places, including award-winning homes in New Zealand and South Africa, castles in France and breathtaking historic villas in Tuscany. Literary fans can seek inspiration and beachfront luxury at The Fleming Villa in Jamaica where Ian Fleming wrote his famous spy novels. Others may prefer complete privacy and exclusivity by booking an entire island with its very own self-declared time zone at the incredible private atoll in French Polynesia,Nukutepipi, curated by Guy Laliberte, founder of Cirque du Soleil and Lune Rouge.

Airbnb Luxe is built on the deep expertise in luxury travel Airbnb gained from its acquisition of Luxury Retreats in 2017. This new tier launches with more than 2,000 handpicked homes around the world, each one passing strict evaluation across 300+ criteria to meet standards in both design and function. This includes elevated design standards on a variety of elements, from premium materials & finishes and rare & unique features, to spaces that accommodate groups, highly functional design, chef-grade appliances and the proper amount of bathrooms corresponding to each bedroom.

Each Airbnb Luxe booking provides access to a dedicated, highly trained trip designer who will ensure the stay is tailored to the traveler’s unique needs every step of the way. After booking a property, the trip designer can help ensure effortless check-in, coordinating local bespoke experiences and activities, and arranging a wide range of services from childcare to private chefs to in-house massage therapists – or, for the dedicated, personal training sessions in your own private gym.

“Today’s luxury traveler is craving more than just high-end accommodations; they seek transformation and experiences that leave them feeling more connected to each other and to their destination.” said Brian Chesky, Airbnb Co-Founder, CEO and Head of Community.   “With Airbnb Luxe we are applying the same approach we’ve used since we launched Airbnb more than 11 years ago — creating local, authentic and magical travel moments now in amazing places to stay — to reimagine the way people think and experience luxury travel.”

Urban Luxury

In addition to chateaux and chalets, Airbnb Luxe will also open the door to spectacular places to stay in cities, a new area of focus for us. Building on the places to stay already available in cities like London — be it a Kensington oasis or a Sloane Square penthouse; and Los Angeles — like this French Country estate, we plan to add incredible properties in at least 12 more cities this year, including Milan, Paris and Austin.

Barbados Atelier House

The launch of Airbnb Luxe also helps meet increasing demand from Airbnb guests for luxury properties and experiences. In 2018, the number of Airbnb bookings for listings worth at least $1,000 per night increased more than 60 percent. The increased interest in luxury travel on Airbnb is consistent with broader trends: analysts believe the luxury travel market is worth more than $200 billion and poised to grow in the years ahead. 

The launch of Airbnb Luxe is also part of our continued effort to ensure Airbnb is for everyone. In February 2018, we introduced Airbnb Plus, our first ever standalone tier intended for everyday Airbnb guests looking for beautiful homes, exceptional hosts and added peace of mind knowing homes are quality inspected and verified in person for cleanliness, comfort and design. Launched initially in 13 markets around the world, Airbnb Plus is now available in over 300 markets.  Now, with Airbnb Luxe joining our portfolio, sitting above Airbnb Plus, we are closer to meeting the needs of every traveler at every price point by including the luxury category alongside our entire portfolio.

Find out more about Airbnb Luxe at airbnb.com/luxe or on social: @airbnb #AirbnbLuxe

Questions, comments, or other inquiries can be directed to LuxPR@airbnb.com.

Release: Airbnb Press Team

The Caribbean & Central America

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Bahamas News

Bahama Brass Band Invitation Sparks Heritage Debate Ahead of TCI Constitutional Holiday

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Turks and Caicos, August 20, 2026 – The planned participation of the Bahama Brass Band in the Turks and Caicos Islands’ inaugural Constitutional Holiday celebrations on August 30 has sparked public debate over culture, heritage and the historical contributions of Turks and Caicos Islanders abroad.

Organizers defended the invitation, saying the band’s inclusion is intended to highlight the deep historical ties between the two countries and honor Turks and Caicos men who helped establish and develop the institution in Grand Bahama.

According to the organizers, the Bahama Brass Band began in 1955 in Pine Ridge, Freeport, with Turks and Caicos Islanders, including the late Deacon Reuben Hall Sr. of Middle Caicos and Jenkins Williams and Mervin Hendfield of North Caicos, among those who helped build its foundation. The band eventually grew to more than 50 men.

The organizers also pointed to the participation of Turks and Caicos men in The Bahamas’ Independence celebrations on July 10, 1973, arguing that their contributions became part of Bahamian history while maintaining strong connections to their homeland.

Supporters say bringing the band home represents an opportunity to honor those pioneers, showcase their regional influence and expose younger generations to an important part of Turks and Caicos history.

However, concerns raised publicly described the invitation as potentially disrespectful to local culture and heritage. Organizers acknowledged those concerns, apologizing to anyone who felt overlooked or offended, while maintaining that no disrespect was intended.

The committee said the event should ultimately unite rather than divide, presenting the band’s history as evidence of the reach and resilience of Turks and Caicos heritage.

PHOTO CREDIT: Bahamas Brass Band

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Bahamas News

CBC Supports Opportunities for Young Bahamian Basketball Players

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NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers of Dasani products, proudly sponsored the fifth annual, Caribbean Hoopfest.

The tournament brings together Bahamian high school basketball teams and visiting teams from the United States for a competitive showcase at the Kendal G. L. Isaacs Gymnasium.  Following its inaugural year at the Kendal G. L. Isaacs gym and last year’s event at Loyola Hall, the tournament returned to the Kendal G. L. Isaacs gym this year.

During the weekend tournament, CBC kept athletes well hydrated with in-kind donations of Dasani Water, Powerade and Minute Maid Juices.

During the tournament’s final day, CBC provided additional support by offering Sprite No Sugar samples and inviting attendees to participate in its Spin the Wheel for a chance to win exciting prizes.

CBC was proud to support this incredible event, which provides young Bahamian athletes with valuable exposure to U.S. basketball scouts and coaches. This opportunity gives them the chance to earn scholarships, continue their education, and pursue their basketball careers in the United States.

Event organizer, Donald Francois shared his appreciation for CBC’s support.

“I want to express our sincere appreciation for Caribbean Bottling Company, who has been a tremendous supporter and an important part of the success of our program. Without CBC’s support, Caribbean Hoop Fest would not be able to function at the level it does today. And without Caribbean Hoop Fest, we would not have been able to provide the opportunities that have helped young Bahamian athletes gain exposure and pursue educational opportunities in the United States,” he expressed.

Since the program’s inception, several Bahamian student-athletes have been selected for scholarship opportunities, highlighting the tournament’s growing impact on the development and advancement of young basketball talent in The Bahamas.

They are: Kelvin McDowells – Guard, Wodson Antoine – Power Forward, Justin Lafleur – Guard and Sean John – Guard.

After another successful edition of the tournament, Francois shared what he hopes he and Caribbean Bottling Company can achieve in the future.

“Our vision is bigger than basketball. We want to use the platform of Caribbean Hoop Fest to educate, develop, and create opportunities for young people and their families throughout the Bahamas. With individuals and organizations committed to our mission, we believe we can continue to grow the program and make an even greater impact,” Francois said.

For more details on community support, events and new products visit Caribbean Bottling Company at www.cbcbahamas.com today.

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Bahamas News

More Bahamians Accessing HIV, STI Care Through NHI

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NASSAU, Bahamas — More Bahamians are accessing HIV and sexually transmitted infection-related healthcare through National Health Insurance, a trend the NHI Authority says should be viewed positively.

NHIA stressed in an August 6 statement that its 2025 figures measure healthcare utilisation, not newly diagnosed infections. They include beneficiaries screened, treated, monitored or receiving follow-up care, including people diagnosed previously.

“Increased utilisation of these services should be viewed as a positive development,” NHIA said.

The Authority pointed to “greater enrolment and use of NHI, improved access to screening and testing, continued treatment and monitoring of existing conditions, and increased willingness to seek medical care.”

The development comes amid a mixed three-year HIV picture. New diagnoses rose from 130 in 2023 to 156 in 2024, before declining to 142 in 2025.

NHIA said increased utilisation demonstrates that more beneficiaries are accessing needed healthcare and actively managing their health, reinforcing the importance of screening, early diagnosis and continued treatment.

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