Bahamas News
Swimming Pigs Story Spawns Major Book Deal
#Bahamas, January 9, 2018 – Exuma – After basking in years of sun-kissed fame, appearing in television shows, magazines and countless social media posts, The Bahamas’ fastest growing attraction will soon be displayed in book stores around the world.
Skyhorse Publishing, an independent book publishing company that has published 47 New York Times best sellers, has acquired the rights to “Pigs of Paradise”, written by a former Business Editor In The Bahamas. Expected to be released in the fall 2018, the book offers a history of Exuma, where the pigs are originally from, while also chronicling their swift rise to stardom amid a viral marketing campaign that has captured the world’s attention.
In recent years, the swimming pigs have been seen by millions across the globe from North America to Europe to Asia. Already a key economic driver for Exuma, the swimming pigs have spread to other islands in The Bahamas, with the world’s fascination for the attraction only seeming to grow.
“Watching the world take notice of these creatures has been an incredible journey,” said author Jeff Todd, who writes by the pen name T.R. Todd. “It probably shouldn’t surprise me anymore, but the hype and momentum surrounding the swimming pigs is truly amazing. The contrast of the most beautiful water and beaches in the world with an often misunderstood animal has proven to be a force in the age of social media. But I think what people will soon appreciate is that the journey on how we got here is also a great story.”
Todd first took notice of the swimming pigs in 2014, when he teamed up with Peter Nicholson, the largest owner at Grand Isle Resort in Exuma, and Bahamian director Charlie Smith, to create a film on the attraction, ‘When Pigs Swim’.
The movie proved to be a hit. After touring in film festivals in the United States, often with a piglet in tow on the red carpet, the Bahamas Ministry of Tourism incorporated the pigs into its global marketing campaign. That set off a chain of unprecedented publicity. Since then, the swimming pigs have been featured in most major publications, including the New York Times, New York Times Magazine, Travel & Leisure, the Washington Post, Forbes, CNN, The London Telegraph, Daily Mail, BuzzFeed, USA Today, Toronto Star, the Globe and Mail, and hundreds of others. They have also found their way into a myriad of television shows, everything from ABC’s The Bachelor, NBC’s Today Show and even popular children’s cartoons.
“The book is about how and why they went viral, but what I love most about it is being able to provide a history of Exuma and an opportunity to stop and think about how we interact with animals,” Todd added. “It’s funny, but I want people to come away from the book thinking a bit more about our relationship with pigs, and indeed the wider animal kingdom. I think the pigs give us a unique lens with which to consider our relationship with animals. And I think this is the right time to be thinking more about these issues in a new and original way.”
Kerry Sanders with the Swimming Pigs
‘Pigs of Paradise’ is also expected to be heavily illustrated with stunning shots of Exuma and the pigs, including contributions from top social media influencers. Diane Phillips, the founder of Diane Phillips & Associates, wrote the book’s Foreword.
“I’m very excited to see this package come together—it’s an intriguing and informative story with stunning photographs that will surely be a must-have for many, especially animal lovers and activists as well as travelers,” said Nicole Frail, Senior Editor at Skyhorse Publishing.
Skyhorse Publishing, founded in 2006, is a rapidly growing publishing company with more than 1,000 titles. It has published the works for four Nobel Prize novelists, and released around 50 New York Times Best Sellers. In 2015, Skyhorse, headquartered in New York City, published ‘The Walk’. By Phillippe Petit, about his daring walk between the NYC World Trade Center Towers, based on the motion picture directed by Robert Zemeckis. In September 2016, it released Snowden, based on the notorious American whistleblower. The book was timed with the release of Oliver Stone’s feature film that year.
Release: DPA News
NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers and distributors of Coca-Cola and Dasani products concluded their 10 weeklong Twist To Win campaign with four $5,000 Mall at Marathon shopping sprees.
The campaign which was available throughout the entire Bahamas allowed consumers to enter by purchasing a 20oz bottle with a yellow cap
from the following brands: Coca-Cola, Coca-Cola No Sugar, Sprite, Fanta Orange, or Fanta Grape. Each yellow-cap had a unique alpha numeric code underneath which they submitted to the Twist To Win WhatsApp number.
With each qualifying purchase, participants residing in The Bahamas were entered to win instant prizes and into a grand prize draw to win one of four $5,000 shopping sprees at the Mall at Marathon.
Participants also enjoyed exciting instant prizes such as: Airpods, JBL Speakers, premium Coca-Cola merchandise, $500 Visa gift cards and Amazon, Spotify and Apple Music digital gift cards.
Out of 76,000 plus submissions, Brian Bethel, Ashia Demeritte, Merlin Adams, and Taraceta Neely won the coveted Mall at Marathon shopping sprees at the following select stores, Kelly’s House & Home, The Sports Center, John Bull, Brass & Leather, and BTC.
Leading up to the grand finale shopping spree, Coca-Cola hosted a Trivia Showdown with the eight finalists to determine the four winners. Finalists were tested on their knowledge of World History, Pop Culture, Caribbean Bottling Company and Coca-Cola Facts!
After a few rousing rounds of trivia, the four winners were declared after each winning their spot in the shopping spree by answering their questions correctly and choosing the “Grand Prize” Coca-Cola labeled bottles at random.
The morning of the shopping spree Coca-Cola gave the winners exclusive access to the Mall at Marathon and its participating stores before
their usual operating hours. Grand prize winners were greeted with wide smiles from Coca-Cola brand representatives and morning bites before the big event.
At the start of the thirty-minute clock the grand prize winners along with each of their Coca-Cola shopping assistants ran to the various stores collecting items in their arms and carts.
Merlin Adams, a husband and father of four was proud to have executed his game-plan at the end of the shopping spree. With toys, a new phone and materials for his home from Kelly’s, Adams felt accomplished in what he gathered.
Taraceta Neely, a winner from Eleuthera collected beautiful bags for herself and relatives from Brass and Leather and Brian Bethel bought matching athletic and outdoor wear from The Sports Center for his family.
The final winner Ashia Demeritte bought linens and household items in addition to a new phone from BTC right in time for Christmas.
Caribbean Bottling Company is proud to share the real magic of Coca-Cola with the grand prize winners and the may instant prize winners across the Twist To Win campaign. For more updates on new products, promotions, and events follow www.cbcbahamas.com.
Bahamas News
The Coca-Cola Art Project Astonishes Art Lovers at The Bahamas Culinary & Arts Festival
NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers and distributors of Coca-Cola and Dasani products displayed
their astonishing Coca-Cola Art Project (CCAP), during Baha Mar’s five-day Culinary & Arts Festival. Earlier this year, Coca-Cola partnered with The University of The Bahamas’ Visual Art and Design Department for a culturally rich art competition. UB’s art students were challenged to create pieces surrounding the theme, Bahamian music.
As a result, 20 student works of art were made, with four students declared as winners at the CCAP exhibit opening in Baha Mar’s ECCHO: Art Gallery in August. To recreate the culturally stimulating magic felt at the exhibit’s premiere, the CCAP was featured at the FUZE Art Tent during The Bahamas Culinary & Arts Festival.
Nine incredible pieces of art lined the walls of the Coca-Cola Art Project, four of which included the winning pieces from Jhanaisia Cole,
with ‘Gaulin Bride’; Alyssa Pinder, with ‘Shotgun Wedding’; Nelson Gray, with ‘Untitled’; and Jaela Bowe, with the piece ‘Whims of Obeah, a Folktail’. Additionally, an intimate listening room was built. It displayed students’ artistic processes, UB Visual Art and Design representatives, and a recap of the exhibit opening for audiences.
Art enthusiasts also enjoyed premium limited-edition CCAP keepsakes at the booth. Journals which featured a collage of all 20 student submissions on the front and back cover, postcards with an art piece on the cover along with the student’s name, title, dimension and materials on the back and pens designed with the CCAP’s dynamic logo.
Throughout the art festival diverse groups of people visited the art tent taking in the displays while enjoying the artistic insights from the
listening booth.
Community and culture are always at the forefront of Caribbean Bottling Community, and it was boldly showcased during The Bahamas Culinary & Arts Festival for the third consecutive year.
For more details on the Coca-Cola Art Project, events and new products visit www.cbcbahamas.com today!
NASSAU, Bahamas — Caribbean Wines & Spirits (CWS), The Bahamas’ premier wines and spirits distributor delighted Jollification
attendees with bubbles from their Bottega and Bouvet Ladubay sparkling wines and Besserat de Bellefon champagne lines.
Located in the Monument Circle on The Retreat grounds, CWS transformed The Retreat Garden into a lush lounge with Besserat, Bouvet and their latest product addition, Bottega, during the two-day affair.
The festivities kicked off Friday during BNT Member’s Night. Guests enjoyed exclusive offerings from CWS’s catalogue, offered exclusively to members. Complimentary mixes or glasses on the rocks included El Tequileno tequila, Hard Truth whiskey, House of Angostura rum, Cross Keys gin, Nemiroff vodka and a slew of wines such as Fonesca Bin, Bottega and Besserat.
Guests also savored the ‘Jolly Paloma’ cocktail, an instant favorite made with El Tequileno tequila, Schweppes Grapefruit and Domaine de Paris rose wine. To end the night, guests were treated to branded limited-edition wine tumblers as keepsakes.
On Saturday and Sunday, Jollification attendees delighted in glasses or bottles of champagne and sparkling brut or rosé wines while taking
in the comfort of the chic lounge. In addition to purchasing bottles for onsite consumption, consumers were also able to purchase bottles as gifts whether for themselves or someone special.
The sophisticated “bubble lounge” lounge was decked with velvet couches, gold rimmed cocktail tables, blue and pink pillows, and a white floral branded backdrop created for capturing the perfect picture.
Caribbean Wines & Spirits, a historic partner of the Bahamas National Trust was pleased to support Jollification 2025 to kick off the festive season and share their expansive range of spirits.
To keep up to date with all CWS products and events, visit their website at www.cwsbahamas.com today.
