Experience Turks and Caicos and Aquila Host Product Development Workshops to Strengthen Sister Islands Tourism  

PROVIDENCIALES, TURKS AND CAICOS ISLANDS – Experience Turks and Caicos, in collaboration with the Aquila Center for Cruise Excellence, successfully hosted a Product Development Workshop for tourism stakeholders from North Caicos, Middle Caicos, and South Caicos on Wednesday, January 14 and Thursday, January 15, 2026.

The workshop was designed to support tour operators, entrepreneurs, and tourism-related businesses as they adapt to the evolving demands of the global tourism industry. Participants engaged in hands-on exercises and structured sessions aimed at reimagining existing tourism products and developing new, innovative, and sustainable experiences that are market-ready and aligned with current visitor expectations.

Throughout the workshop, attendees were equipped with practical tools and strategies to develop high-impact tourism offerings, strengthen product packaging and pricing, assess market readiness, and enhance value creation. Emphasis was also placed on collaboration, partnership development, and the promotion of sustainable practices to ensure that the Turks and Caicos Islands remain a fresh, competitive, and appealing destination.                                                                                                                                                                                            More than 20 participants representing tourism businesses across the islands took part in the training sessions.

“Experience Turks and Caicos has a responsibility to ensure that all communities across the Turks and Caicos Islands benefit from tourism. These workshops are designed to equip local businesses with the essential tools and knowledge needed to maximise the opportunities within the industry, and we look forward to supporting their continued growth,” said Mr. Paul Pennicook, Interim CEO Consultant.

Speaking on the importance of the initiative, Candesha Mills the Product Development Manager at Experience Turks and Caicos said: “We are actively working on destination development by supporting our stakeholders as they reimagine their products and experiences. Workshops like this are critical to helping businesses identify opportunities for collaboration, create bundled offerings, and develop cohesive tourism experiences that align with emerging trends and evolving visitor expectations.”

The workshops were facilitated by Ms. Ambra Attus, who guided participants through strategies for designing distinctive and engaging tourism experiences that resonate with today’s travellers.

She said: “Product development is where destinations truly define their identity, and these trainings are designed to help operators in North, Middle and South Caicos create experiences that are not only market-ready, but meaningful, high-quality, and rooted in what makes these islands truly special. These sessions reflect a forward-thinking commitment by Experience Turks and Caicos to invest in their people and in the long-term quality of the destination’s tourism product. Aquila is proud to be your training partner.”

The workshop also featured the Invest TCI MSME Team, who were on site with an information station available throughout both sessions. Stakeholders had the opportunity to engage directly with the team, gain insights into the MSME Programme, and learn more about the range of support services, incentives, and resources available to assist business growth and development.

Experience Turks and Caicos commended participants for their commitment to investing in their businesses and contributing to the continued enhancement of the destination’s tourism product. The organisation expressed appreciation for the active participation and innovative ideas shared during the session, which are expected to contribute meaningfully to the sustainable growth of tourism in North and Middle Caicos and South Caicos.