Providenciales, Turks and Caicos Islands, 5 August 2025 – The Primary Health Care Department within the Ministry of Health and Human Services proudly joins the global observance of World Breastfeeding Week 2025, celebrated annually from August 1–7, under the theme: “Prioritize Breastfeeding: Create Sustainable Support Systems.”
This year’s theme underscores the critical need for long-term, equitable systems of support that empower and enable mothers to breastfeed successfully. Breastfeeding remains one of the most powerful and cost-effective interventions to promote child survival, health, and development. Yet, globally, fewer than half of infants under six months old are exclusively breastfed — a concerning statistic that highlights the urgent need for stronger, more sustainable solutions.
The Ministry of Health recognizes the pivotal role breastfeeding plays in the health and well-being of both infants and mothers and is committed to creating environments that encourage, protect, and support breastfeeding practices throughout the Turks and Caicos Islands.
Activities Planned for World Breastfeeding Week 2025:
To commemorate this year’s observance, the Primary Health Care Department has planned a week of interactive, community-centered activities to raise awareness and offer support to mothers and families:
- Daily Breastfeeding Education Sessions
Held in the waiting areas of all community clinics, these informative sessions will provide parents with essential knowledge on breastfeeding techniques, benefits, and common challenges.
- “Ask the Midwife” Booth
An interactive booth staffed by experienced midwives and nurses where mothers and families can ask questions, seek guidance, and receive up-to-date information about breastfeeding practices.
- Leaflet and WHO Guidelines Distribution
Educational materials and World Health Organization (WHO) breastfeeding guidelines will be distributed to the public to promote informed and evidence-based breastfeeding practices.
- Breastfeeding Wall of Fame
A heartwarming display showcasing photographs (shared with consent) of local mothers breastfeeding their babies. Accompanied by empowering quotes and testimonies, this wall will celebrate the beauty, strength, and dedication of breastfeeding moms in our communities.
- Nutrition Talk and Demonstration
A live demo will be hosted focusing on nutrition for breastfeeding mothers, offering practical meal and snack ideas using affordable, locally available foods to support maternal health and milk production.
- Poster and Bulletin Board Campaign
Health facilities will be decorated with colorful, informative posters that highlight the global theme, local messages, and key facts about breastfeeding. This visual campaign will help reinforce the importance of community-wide support for breastfeeding.
Commenting on World Breastfeeding Week 2025, Hon. Kyle Knowles, Minister of Health and Human Services stated that “As the Minister of Health, I am encouraging all residents, especially partners, families, employers, and community leaders, to prioritize breastfeeding and play an active role in supporting mothers in their journey. By working together to create sustainable systems — from healthcare and policy to community and workplace environments — we can improve breastfeeding outcomes, the health of our children and ultimately, the health of our nation.”
For more information on activities or to participate, please contact your nearest Community Clinic, the Primary Health Care Department or via email ldwilson@gov.tc and phone at 338-5470. Also, please visit the Ministry of Health’s facebook page on https://www.facebook.com/tciministryofhealth/.
