Experience Turks and Caicos Strengthens Reach in UK Luxury Travel Market  

Providenciales, Turks and Caicos (July 1st, 2025) — Over the last 12 months, Experience Turks and Caicos has significantly strengthened its position in the United Kingdom’s luxury travel market through focused trade engagement, strategic partnerships, and innovative marketing initiatives.

Experience Turks and Caicos, through UK marketing representative Paradise Promotions, has provided in-person training to over 1,200 luxury travel advisors in the UK, with an additional 7,000 trade professionals reached through newsletters and digital communications.

Training travel advisors is a critical component of Experience Turks and Caicos’ strategy, equipping them with the knowledge to design bespoke experiences for their clients and ensuring that the Turks and Caicos Islands is always top-of-mind when advising high-value travellers. This direct engagement builds long-term relationships and empowers advisors to confidently present the destination’s unique offerings to discerning audiences.

“As we continue to grow our presence in the UK, working with luxury travel advisors helps us to position the Turks and Caicos Islands as a preferred destination for luxury travellers,” said Paul Pennicook, Interim CEO Consultant of Experience Turks and Caicos. “The partnerships we’ve developed and the advisors we’ve trained are vital to ensuring sustained growth and long-term success in this important source market.

Key accomplishments to date include deepening collaborations with top luxury tour operators such as Elegant Resorts, ITC, Carrier, and Caribtours—now among the destination’s leading partners after a comprehensive team visit to the Turks and Caicos Islands last year. New partnerships with Dnata Travel and Hummingbird Travel have also yielded significant results, with both operators emerging as strong sales performers since their introduction to the destination. There are ongoing discussions with CV Villas and Kuoni as these operators consider adding the Turks and Caicos Islands to their offerings.

Landmark events have further bolstered the Turks and Caicos Islands’ presence in the UK market. The Aspire Retreat, held in the Turks and Caicos Islands for the first time (November 2024), hosted 25 luxury travel advisors, 12 buyers, and four media representatives across Providenciales and South Caicos, generating targeted exposure. A destination feature on the Turks and Caicos Islands was subsequently published in the Aspire Magazine and online.

Additionally, Experience Turks and Caicos’ first UK Trade Roadshow held from July 29th to August 2nd, 2024, engaged 62 luxury travel agents and reservation staff, 125 high-net-worth consumers, and three luxury tour operators, raising awareness and generating new business opportunities. A partnership with British Airways has strengthened the UK-Provo route, ensuring vital connectivity between the two regions and providing a foundation for sustained growth.

To further elevate the destination within the ultra-luxury segment, Experience Turks and Caicos is launching a series of exclusive, experiential events designed to deepen relationships with concierge travel advisors and cultivate new leads among high-value clientele. The flagship event in July 2025 will feature an intimate sailing experience with round-the-world sailor Gareth Williams, offering a unique platform to showcase Turks and Caicos to a select group of top-tier travel advisors, ultra-high-net-worth clients, and luxury brand partners.

Mr. Paul Pennicook, Interim CEO Consultant, Experience Turks and Caicos