Providenciales, Turks & Caicos Islands – Grace Bay Resorts is proud to announce the launch of its newest initiative, “I Am Grace Bay Resorts,” a campaign that places the spotlight on the people behind the brand. More than a luxury destination, Grace Bay Resorts is a family of passionate professionals whose personal journeys reflect the growth and heart of the organization over its 30+ year legacy.
The “I Am Grace Bay Resorts” campaign was developed by the Human Resources team to highlight the stories of team members across various departments, individuals whose commitment and talent have helped shape the resort’s global reputation. The campaign will feature their journeys through video profiles, photo essays, and storytelling activations both online and on-property.
“Though we are known for creating unforgettable experiences for tourists from around the globe, the true strength of Grace Bay Resorts lies in our people,” said Sheba Wilson, Vice President of Human Resources. “This campaign was born from a desire to showcase the incredible stories of our team members, many of whom started with us in entry-level roles and are now leading departments or mentoring the next generation of talent. These stories are powerful, inspiring, and uniquely ours.”
Not only is this campaign a celebration of internal growth, but it also offers a sense of pride and excitement for the local community, who will see familiar faces featured and team members who have become household names across the island or who are quietly leading some of the most critical areas of the organization.
“We wanted to give our talent the opportunity to own their stories and let the world see the real people behind the luxury,” Wilson added. “By sharing their journeys, we hope to inspire pride within the organization, while also showing the community and our guests that Grace Bay Resorts isn’t just a beautiful place to stay—it’s a place where people grow, thrive, and lead.”
The “I Am Grace Bay Resorts” campaign officially launches this July and will roll out throughout the year on social media, local media outlets, and in-resort displays. Guests, residents, and staff are invited to follow the campaign and engage with the inspiring individuals who truly are Grace Bay Resorts.
