Experience Turks and Caicos Expands Reach with Marketing Agencies in the United States, Canada and Latin America  

PRESS RELEASE

PROVIDENCIALES, TURKS AND CAICOS ISLANDS (June 6th, 2025) – Experience Turks and Caicos is expanding its global reach by partnering with three top-tier marketing agencies across the United States, Canada, and Latin America.

This strategic move aims to elevate the destination’s presence in key international markets, driving greater awareness, visitor engagement,  and tourism growth. With specialised expertise in digital marketing, brand storytelling, and market penetration, these agencies will promote the Turks and Caicos Islands in their respective markets at trade shows, conferences, workshops with travel advisors and tour operators and through marketing campaigns.

The agencies were selected following a rigorous procurement process that garnered applications from several agencies.

In the US, the successful agency was ABA Global Marketing, in Canada, VoX International was the selected agency while EM Marketing won the bid for Latin America.

“As we continue to position Turks and Caicos as a premier luxury destination, it is essential to deepen our relationships in our traditional strongholds, the United States and Canada, while also expanding our presence in the dynamic Latin American market. Latin America is becoming an increasingly important source of travellers to the Caribbean, and targeted marketing will allow us to tap into its growing potential,” said Minister of Tourism, Hon. Zhavargo Jolly.

“By working with these expert agencies, we aim to unlock unexplored luxury markets, attracting multi-generational, affluent visitors and increased spend to directly benefit our local communities, businesses, and tourism stakeholders. This strategic investment ensures that Turks and Caicos remains top-of-mind for discerning travellers.”

Ms. Trina Adams, Chief Marketing Officer for Experience Turks and Caicos said: “Having these agencies on board is an important step in our continued efforts to ensure that the Turks and Caicos Islands remain the top premium class destination in the Caribbean. In addition to marketing services, our agencies in Canada and Latin America will also execute public relations services on our behalf. I look forward to working closely with these teams in the coming weeks and months.”

“We are honoured to be selected as the agency of record for Experience Turks and Caicos,” said ABA Global Marketing President Claire Kunzman. “This breathtaking destination embodies the pinnacle of luxury in the Caribbean, where pristine turquoise waters, world-class hospitality, and rich cultural heritage create an unrivalled escape. Our team is dedicated to further elevating the destination’s presence in the U.S. market, captivating discerning travellers and showcasing why Turks and Caicos remains one of the world’s most coveted travel destinations.”

Susan Webb, President of VoX International said: “We are thrilled to be working with Experience Turks and Caicos to spearhead growth in the Canadian market. We look forward to working with our Canadian trade partners, media and influencers to raise the destination’s profile and make Turks and Caicos Islands a premier Caribbean vacation destination choice for Canadian travellers.”

Elsa Petersen, CEO of EM Marketing & Communication said: “It is an honour for us to represent Turks and Caicos in Latin America. We are driven by the opportunity to strengthen the connection between this extraordinary destination and travellers in the region, highlighting its unparalleled natural beauty, exclusivity, and cultural richness. We will implement a comprehensive strategy that combines trade marketing, public relations, digital marketing, and event management to position Turks and Caicos as a leading destination for Latin American travellers. Through these innovative initiatives, our goal is to promote sustainable and meaningful tourism, allowing more people to discover and enjoy the diversity and charm of this Caribbean paradise.”