Experience Turks and Caicos Push for Increased Visitation from UK Market at Unite Caribbean  

PROVIDENCIALES, TURKS AND CAICOS ISLANDS (May 5th, 2025) – Experience Turks and Caicos, along with hotel partners, continued efforts to increase visitation to the Turks and Caicos Islands from the United Kingdom through attendance at the 24^th Unite Caribbean on March 10^th and Destination Caribbean by the Coaston March 11^th and 12^th.

Unite Caribbean took place at the Queen Elizabeth II Conference Centre in London’s Westminster. Ms. Trina Adams, Chief Marketing Officer of Experience Turks and Caicos, led a delegation which included Mrs. Stacy Cox, CEO of the Turks and Caicos Hotels and Tourism Association (TCHTA), Ms. Francine Stewart, Director of Sales and Marketing, Ambergris Cay and Ms. Victoria Cramer, Experience Turks and Caicos’ UK Marketing Representative.

Unite Caribbean is a ‘one-stop-shop’ event for UK and European-based tour operators and Caribbean suppliers – tourist boards, hoteliers, representation companies, airlines, ground handlers and car hire companies. At the event, Experience Turks and Caicos met with 21 tour operator product managers and created strategies to build awareness and further sales to the destination of Turks and Caicos Islands.

The overall feedback was that there is growing interest in the Turks and Caicos Islands in the UK market and some tour operators are experiencing an uptick in bookings compared to 2024. Experience Turks and Caicos identified the need for more familiarisation trips for tour operators to learn more about the destination as well as properties which drives sales to their clients.

“The UK and European markets hold tremendous potential for the Turks and Caicos Islands, and our presence at events like Unite Caribbean is crucial in ensuring that tour operators can effectively sell the destination across various niches. Strengthening our ties with these key markets will not only drive visitor growth but also enhance our tourism product for the benefit of all in our islands. I look forward to welcoming more travellers from the UK and Europe as we continue to expand our reach and showcase the unique experiences that make Turks and Caicos a premier destination,” said Minister of Tourism, the Hon. Zhavargo Jolly.

“Our meetings with the tour operators were certainly fruitful and demonstrated that our work in the market through training workshops is paying off. I am very encouraged by those tour operators who are experiencing an increase in sales to the destination and while there are definitely knowledge gaps that we aim to close through FAM trips, I am confident that this year we will establish the Turks and Caicos Islands as a preferred destination for visitors from the UK,” said Ms. Adams.

The contingent also attended Destination Caribbean by the Coast, a travel agent and supplier escape focused on showcasing Caribbean islands and hotels to a hand selected group of luxury travel agents in the UK at The Relais Cooden Beach, Bexhill on Sea, Sussex.

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1st insert: From left, Victoria Cramer of Paradise Promotions, Mrs. Stacy Cox, CEO, TCHTA, Ms. Trina Adams, Chief Marketing Officer, Experience Turks and Caicos, Ms. Francine Stewart, Director, Sales and Marketing, Ambergris Cay.