TCHTA Offers Industry Insight Amid Economic Fluctuations and Shifting Travel Patterns

Providenciales, Turks and Caicos Islands – April 20, 2025 – Following a successful first quarter marked by strong occupancy and buoyant demand, the Turks & Caicos Hotel and Tourism Association (TCHTA) is taking a forward-looking stance on the months ahead. While accommodations providers are reporting occupancy projections in the 70-80% range for the second quarter, the association remains focused on driving market confidence and strategically leveraging emerging opportunities.

The global economic climate continues to evolve, particularly in the United States – our primary source market – where political volatility and financial market disruptions have altered consumer behavior in recent months. These shifts are impacting how and when travellers make decisions. While discretionary spending remains strong among many U.S. households, data shows that the perception of financial instability is causing a degree of booking hesitancy, especially for long-haul and premium travel.

“As an industry, we are seeing that the decision-making window has shortened, not as a reflection of weakened demand, but as a result of shifting consumer confidence,” said TCHTA President, James McAnally. “Our members are seeing that while travellers are still willing to spend, they’re booking closer to travel dates, waiting until they feel certain that the conditions are right. This is especially evident in U.S. markets, where socio-political narratives are influencing consumer sentiment in real time.”

Despite this trend, says the TCHTA, Turks and Caicos has several advantages that position it favourably.

TCI’s luxury accommodations continue to benefit from a resilient high-spend traveller demographic. This segment, less impacted by economic contractions, remains committed to quality experiences and has consistently favoured Turks and Caicos for its exclusivity, safety, and service. Additionally, group travel, particularly within the corporate, celebratory, and wedding segments, has shown notable strength with outlook heading into the summer particularly promising. Of special note, all-inclusive properties are reporting a stronger outlook than traditional resort models heading into the summer.

Still, opportunity lies within the data. With Canadian travel to the U.S. slowing significantly in recent months fueled by a combination of geopolitical tensions, visa entry concerns, and evolving traveller preferences, Turks and Caicos is well-positioned to step forward as a compelling alternative. Direct airlift from major Canadian cities, along with the destination’s longstanding appeal and a bilingual-friendly environment, provides a strategic advantage in courting this market further. The destination’s proximity and premium positioning align well with the travel desires of Canadians seeking leisure without the stress of navigating contentious or restrictive border experiences.

McAnally stated, “In the face of a shifting global travel landscape, Turks and Caicos remains steadfast in its value proposition: a high-quality, world-class destination with consistent service standards and an unmatched natural environment. As travellers grow increasingly discerning, both in terms of how they spend and where they choose to go, our industry’s ability to clearly communicate our strengths is critical.”

To that end, the TCHTA says it is proud to support the relaunch and expansion of the #WhyILoveTCI campaign, spearheaded by Experience Turks and Caicos. Originally birthed by the TCHTA in the aftermath of Hurricanes Irma and Maria, the hashtag has remained active and resonant across platforms, garnering tens of thousands of impressions across Instagram and Facebook over the years. Its organic origin and authentic tone have kept it alive in the hearts of visitors and locals alike. Now, as Experience TCI breathes new life into the campaign, TCHTA members are leaning in with renewed commitment.

“We recognize the importance of not just reacting to market shifts, but leading through them with creativity and purpose,” said Karen Whitt, TCHTA Marketing Chair. “Our partnership with Experience TCI is a reflection of that leadership, and the #WhyILoveTCI campaign is a natural evolution of a story the destination began telling years ago. It’s personal, it’s proven, and it’s perfectly timed.”

The TCHTA says it will continue to engage members and regional partners in shared learning and strategy, recognizing that the factors influencing global travel today are nuanced, interconnected, and fluid. As part of this effort, the Association is strengthening its data collection and forecasting capabilities to support members with more dynamic tools to navigate the months ahead.

Confidently, the organization’s CEO, Stacy Cox said, “As an association, we believe that transparency, data-led insights, and forward momentum are key. This is not a moment to be reactive; it is a time to be visible, proactive, and in control of our narrative. Turks and Caicos is not waiting to see how the market plays out. We are analyzing, adjusting, and advancing.”