Caribbean News
EXCLUSIVE CRUISE ITINERARY BEING EXPLORED FOR JAMAICA
BY: GARWIN DAVIS
Montego Bay, December 12, 2024 – Chief Executive Officer (CEO) of the Port Authority of Jamaica (PAJ), Professor Gordon Shirley, says high-level stakeholder discussions are taking place regarding the possibility of creating a unique Jamaica-only cruise itinerary.
He tells JIS News that with five cruise ports at its disposal – Ocho Rios, Falmouth, Montego Bay, Port Antonio and Port Royal (Kingston) – Jamaica is positioned to carve out a niche in the competitive cruise industry, with the aim of attracting more visitors and increasing the economic benefits of maritime tourism.
Professor Shirley says of the potential Jamaica-exclusive cruise, which could span either five or seven days, “we are in an enviable position
with our five ports of call, each offering its own unique charm and attractions.”
“This allows us to create a tailored itinerary that showcases the best of Jamaica without the need to venture to other destinations,” he adds.
Professor Shirley acknowledges that challenges exist, particularly regarding the increasing size of modern cruise ships.
“The cruise industry has seen a trend toward larger vessels, which poses accessibility issues for some of our smaller ports, especially Port Antonio,” he notes.
The CEO nonetheless remains optimistic about the proposal’s feasibility, emphasising the importance of collaboration with cruise lines.
Jamaica is currently integrated into a Western Caribbean itinerary that includes stops in popular destinations like the Cayman Islands and Cozumel, Mexico.
Professor Shirley emphasises, however, that the proposed Jamaica-only itinerary would complement existing routes rather than replace them.
“We want to enhance what we already have,” he maintains, highlighting the potential for increased tourist engagement with Jamaica’s rich culture and natural beauty.
One innovative solution Professor Shirley proposes entails leveraging boutique cruise vessels owned by some cruise lines.
These smaller ships could navigate to the less accessible ports, providing an intimate experience for travellers eager to explore the hidden gems of Jamaica.
Meanwhile, larger ships, such as those in the Oasis and Icon classes, could continue to service the bigger ports, ensuring that the influx of visitors is well-distributed islandwide.
Professor Shirley points out that each of Jamaica’s ports possesses a unique identity that could be showcased through a dedicated cruise itinerary.
“Ocho Rios is known for its stunning waterfalls and lush landscapes, while Falmouth offers a rich historical experience. Montego Bay is famous for its vibrant nightlife, and Port Royal (Kingston), the cultural heartbeat of Jamaica, is a must-visit for music and art lovers. Port Antonio, with its unspoiled beauty and tranquil atmosphere, presents a different allure altogether,” he outlines.
The proposal for a Jamaica-only cruise itinerary aligns with the global trend of travellers seeking more immersive and authentic experiences.
As the cruise industry rebounds from the impacts of the COVID-19 pandemic, there is a growing demand for unique travel experiences that offer deeper connections to local cultures.
Jamaica’s tourism sector has been working diligently to recover, with officials optimistic about the upcoming winter cruise season.
The introduction of a dedicated cruise itinerary would not only boost visitor numbers, but also enhance the island’s reputation as a premier
cruise destination.
The economic implications are significant. Increased cruise traffic can lead to higher spending in local businesses, job creation and enhanced infrastructure development.
Professor Shirley further emphasises the importance of engaging the cruise lines in the discussions.
“Getting buy-in from the cruise lines is essential. We need to work together to address logistical challenges and ensure that our ports can accommodate the varying sizes of cruise ships,” he tells JIS News.
The potential for a Jamaica-only cruise itinerary has generated a buzz among local stakeholders, including tourism operators and business owners eager to welcome more visitors.
The concept aligns with the broader vision of the sector’s sustainable development, where the benefits of increased tourism are shared across communities.
“Jamaica stands at a pivotal moment in its tourism narrative, with the prospect of a dedicated cruise itinerary that highlights its unique offerings. With its breathtaking landscapes, rich cultural heritage and diverse attractions, Jamaica has the potential to become a top choice for cruise enthusiasts seeking an exclusive experience,” Chukka Caribbean Adventures’ Marc Melville tells JIS News.
“As the PAJ and others continue to explore this innovative concept, the world will be watching to see how Jamaica redefines its place in the cruise tourism market. The dream of a Jamaica-only cruise is not just an idea, it is a vision for a brighter, more prosperous future for the island and its people,” he adds.
Caribbean News
Sandals Resorts and Beaches Resorts celebrate a night of wins, and take home a total of 16 titles at the 32nd Annual World Travel Awards
Providenciales, Turks and Caicos Islands (October 6th, 2025) – CaribCon, the Caribbean conference celebrating culture, innovation, and creativity, will welcome some of the region’s most influential voices to its inaugural edition in the Turks and Caicos Islands. The event, set to be a dynamic gathering of thought leaders and cultural icons, will feature impactful panel discussions, inspiring and intimate fireside chats and a flow of knowledge from some of the Caribbean’s brightest and best in the creative sector.
Elizabeth “Lady” Montano
Jamaica’s own Dr. Terri-Karelle Johnson, celebrated communications specialist, media personality, and global keynote speaker, will headline CaribCon as the official keynote speaker. Known for her ability to connect authentically and inspire audiences worldwide, Dr. Reid will share her insights on Caribbean identity, storytelling, and the power of representation in shaping global narratives. Another highlight of CaribCon will be the presence of Elizabeth “Lady” Montano, mother and former manager of soca superstar Machel Montano. Lady will launch her award-winning book, King of Soca, in which she is positioned as the ultimate insider, chronicling the evolution of one of the Caribbean’s most iconic entertainers. She will also share her invaluable experiences on nurturing talent, building a brand, and sustaining longevity in the competitive music industry in an intimate fireside chat. Adding further star power to the event is Simon Baptiste, CEO of Question Mark Entertainment, co-founder of ODOS, a global collective network spanning over 1000 professionals in 35 countries, film director, talent manager and creative strategist. Baptiste will bring his expertise to conversations on shaping the region’s creative sector and talent.
Simon Baptiste
“CaribCon is where the Caribbean’s voices, ideas, and creativity converge,” says Omega Simmons, founder of CaribCon and CEO of SOS Media. “Having leaders like Terri Karelle, Lady Montano, and Simon Baptiste share their stories and expertise truly embodies the spirit of this event. Their presence reinforces the power of Caribbean culture to inspire and influence on the world stage.” CaribCon will take place at the Shore Club in Providenciales, the Turks and Caicos Islands, from October 23rd to 26th. Attendees can look forward to networking opportunities, panel discussions, and meaningful dialogue to foster an ecosystem that develops the region’s creative sector and propels it onto the global stage.
Sponsors are:
Signature Experience Partners: Ministry of Tourism, Experience Turks and Caicos, and The Shore Club.
Other sponsors: PPID, Invest TCI, InterCaribbean Airways, Subtronic Sounds, Spotlight Communications.
Hotel partners: Ocean Club Resorts, Waterloo Hotel Management, The Somerset on Grace Bay and Ports of Call Resort.
For more information, tickets, and updates, visit www.caribcon.co or follow @caribconhq on all social media platforms.
For more information please email: contact@caribcon.co
-
TCI News1 week agoTurks and Caicos Islands Reaffirms Status as Premier Beach and Romance Destination at World Travel Awards
-
Bahamas News5 days agoNassau Cruise Port Marks Sixth Anniversary with Exciting New Additions for Visitors and The community
-
Caribbean News5 days agoSandals Resorts and Beaches Resorts celebrate a night of wins, and take home a total of 16 titles at the 32nd Annual World Travel Awards
-
TCI News3 days agoVisitTCI and Potcake Place Highlight Growing Homeless Dog Crisis
-
Caribbean News1 week agoCaribbean Powerhouses to Inspire at CaribCon in the Turks and Caicos Islands
-
Bahamas News18 minutes agoPAY STANDOFF: Prime Minister Cancels Talks as Unions Warn of More Protests