‘Juju’ named official Tourism Ambassador of her home country, St Lucia

Saint Lucia, October 7, 2024 – In a momentous ceremony on Thursday, September 26, The Saint Lucia Tourism Authority proudly announced ‘The Fastest Woman in the World’, Julien Alfred as an official Tourism Ambassador for the destination.

This landmark partnership seeks to elevate the island’s profile as a premier global travel destination.

As Tourism Ambassador, Julien will participate in promotional events for Saint Lucia in key markets globally, alongside conducting media engagements and advertising initiatives to promote the island and its marketing campaigns.

Additionally, Julien will engage in social media campaigns to highlight tourism in Saint Lucia. A key feature of this collaboration is the co-branding of the prominent Saint Lucia logo on Julien’s PUMA competition and warm-up kits.

This partnership is expected to enhance the island’s visibility and establish Julien as a contemporary global ambassador for Saint Lucia.

St Lucia declared Friday September 27 as Julien Alfred Day in honour of the dual-medal winning Olympian, who is the first to win a medal at the Olympics level for St Lucia.

On August 3, 2024 at the Summer Games in Paris, France, ‘JuJu’, in spectacular fashion captured the gold in 10.72 seconds in a shocking showdown in the Women’s 100m, now the fastest woman in the world.  Mere days later, Alfred went on to earn a second medal, in a time of 22:08 for a silver in the Women’s 200m.