Caribbean News
CTO Highlights Importance of Cultural Tourism at UNESCO Transcultura Event
Sustainable Tourism Consultant Narendra Ramgulam participates in global talks in Genoa, Italy
BARBADOS – The Caribbean Tourism Organization (CTO) emphasized the importance of cultural tourism at the 15th World Tourism Event (WTE) in Genoa, Italy. The event was organized last month by UNESCO’s Transcultura program and centered around the theme, “Integrating Cuba, the Caribbean, and the European Union through Culture and Creativity.”
Narendra Ramgulam, CTO’s Sustainable Tourism Consultant, underscored the importance of promoting the rich, diverse heritage of the region while driving economic growth: “By highlighting our unique traditions, music, cuisine, festivals, and historical sites, cultural tourism enhances the Caribbean’s global appeal and attracts a wider audience of travelers seeking authentic experiences,” he noted.
Ramgulam further asserted that this type of tourism promotes the preservation of local cultures and strengthens community identity, while also creating opportunities for sustainable development. Cultural tourism diversifies the Caribbean’s tourism offerings, reduces reliance on traditional sun-and-sea tourism, and spreads the economic benefits across more areas of the region, fostering inclusivity and resilience.
The WTE, a prestigious international event, brought together tourism leaders, policymakers, and stakeholders from around the globe to
focus on the sustainable development of heritage tourism products. As part of the UNESCO Transcultura initiative, funded by the European Union, the Caribbean region was prominently featured, with a dedicated stand showcasing its unique World Heritage destinations and vibrant regional culture.
Ramgulam represented the Caribbean during a panel discussion alongside former CTO Sustainable Tourism Specialist Amanda Charles. Together, they addressed the challenges and opportunities of sustainable cultural tourism in the Caribbean.
“We are honored to have participated in this event, which not only highlights the unique cultural heritage of the Caribbean but also underscores the critical importance of sustainable tourism practices,” said Ramgulam. “It was an invaluable opportunity to share our region’s experiences, connect with global tourism leaders, and explore strategies to foster a more resilient tourism sector.”
The event also provided an essential platform for networking with UNESCO officials and other tourism leaders. Ramgulam’s presentation received positive feedback, and UNESCO has expressed interest in inviting the CTO to future events, reinforcing the importance of international collaboration in promoting sustainable tourism.
Dona Regis-Prosper, Secretary-General and CEO of CTO, emphasized the significance of the event: “This experience in Genoa reaffirms our commitment to advancing sustainable cultural tourism in the Caribbean. Engaging in international dialogue and sharing best practices are crucial steps toward shaping a more sustainable future for our region’s tourism industry while preserving our rich cultural heritage.”
Regis-Prosper highlighted that, for the first time, the CTO has presented sustainable heritage tourism strategies in the Caribbean to such an international audience. This achievement reaffirms CTO’s vital role in promoting the region globally and underscores the value it offers to its members by amplifying their presence on the world stage. “As the Caribbean continues to participate in global conversations on sustainable tourism, CTO is eager to build on the momentum from the WTE and strengthen partnerships that promote responsible and sustainable tourism development in the region,” she asserted.
Caribbean News
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Providenciales, Turks and Caicos Islands (October 6th, 2025) – CaribCon, the Caribbean conference celebrating culture, innovation, and creativity, will welcome some of the region’s most influential voices to its inaugural edition in the Turks and Caicos Islands. The event, set to be a dynamic gathering of thought leaders and cultural icons, will feature impactful panel discussions, inspiring and intimate fireside chats and a flow of knowledge from some of the Caribbean’s brightest and best in the creative sector.
Elizabeth “Lady” Montano
Jamaica’s own Dr. Terri-Karelle Johnson, celebrated communications specialist, media personality, and global keynote speaker, will headline CaribCon as the official keynote speaker. Known for her ability to connect authentically and inspire audiences worldwide, Dr. Reid will share her insights on Caribbean identity, storytelling, and the power of representation in shaping global narratives. Another highlight of CaribCon will be the presence of Elizabeth “Lady” Montano, mother and former manager of soca superstar Machel Montano. Lady will launch her award-winning book, King of Soca, in which she is positioned as the ultimate insider, chronicling the evolution of one of the Caribbean’s most iconic entertainers. She will also share her invaluable experiences on nurturing talent, building a brand, and sustaining longevity in the competitive music industry in an intimate fireside chat. Adding further star power to the event is Simon Baptiste, CEO of Question Mark Entertainment, co-founder of ODOS, a global collective network spanning over 1000 professionals in 35 countries, film director, talent manager and creative strategist. Baptiste will bring his expertise to conversations on shaping the region’s creative sector and talent.
Simon Baptiste
“CaribCon is where the Caribbean’s voices, ideas, and creativity converge,” says Omega Simmons, founder of CaribCon and CEO of SOS Media. “Having leaders like Terri Karelle, Lady Montano, and Simon Baptiste share their stories and expertise truly embodies the spirit of this event. Their presence reinforces the power of Caribbean culture to inspire and influence on the world stage.” CaribCon will take place at the Shore Club in Providenciales, the Turks and Caicos Islands, from October 23rd to 26th. Attendees can look forward to networking opportunities, panel discussions, and meaningful dialogue to foster an ecosystem that develops the region’s creative sector and propels it onto the global stage.
Sponsors are:
Signature Experience Partners: Ministry of Tourism, Experience Turks and Caicos, and The Shore Club.
Other sponsors: PPID, Invest TCI, InterCaribbean Airways, Subtronic Sounds, Spotlight Communications.
Hotel partners: Ocean Club Resorts, Waterloo Hotel Management, The Somerset on Grace Bay and Ports of Call Resort.
For more information, tickets, and updates, visit www.caribcon.co or follow @caribconhq on all social media platforms.
For more information please email: contact@caribcon.co
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