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Experience Turks and Caicos Hails Successful UK Roadshow

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PROVIDENCIALES, TURKS AND CAICOS ISLANDS  – Experience Turks and Caicos is hailing its recent Roadshow in the United Kingdom as a success.

Experience Turks and Caicos was represented by Chairman Mr. Alvin Hegner and Ms. Victoria Cranmer for the Roadshow which took place from July 27th to August 2nd, 2024 in Twyford, The Cotswolds and Birmingham.

The primary objective of the Roadshow was to train, educate, and inspire the travel trade. In the short-term, Experience Turks and Caicos goals revolve around equipping and engaging professionals in the industry to ensure they are well-prepared and enthusiastic to sell the Turks and Caicos Islands to the UK market. By providing comprehensive training and educational resources, Experience Turks and Caicos aim to elevate the standards and expertise within the travel trade sector.

For the long-term, Experience Turks and Caicos is focused on increasing bookings from the UK and European markets and broadening the range of stays to include the sister islands.

“The UK market is a very important market for the Turks and Caicos Islands and we have seen an increase in visitors from that market and Europe this year. There is a lot of opportunity for us to increase our brand in the market and developing a close relationship with the luxury travel advisors is key to that,” said Minister of Tourism, the Hon Josephine Connolly.

“The UK Roadshow was a success in that we were able to attract a lot of interest from those travel advisors who sell to the luxury market, which is our target audience. The training with tour operators, travel advisors, reservations and marketing teams was well-received and being able to network with celebrities and prominent business people with a game of golf and croquet and over high tea was essential to our brand exposure,” said Mr. Hegner.

Activities during the Roadshow included the hosting of a golf day in partnership with Luxury Travel Partner Inspirational Travel Company (ITC) and the Royal Turks and Caicos Golf Course that attracted the likes of footballer Clayton Blackmore, cricketer Matthew Hoggard MBE, actor Paul Jones, actor Danny Walters and former Rugby player Rory Underwood MBE which was followed by three-course dinner, music and entertainment.

There was also as an afternoon tea in partnership with tour operator Destinology based at their head office. In addition to their reservations staff, Destinology brought in a number of their homeworkers for the event and Experience Turks and Caicos were also joined by their marketing teams. A wine tasting experience took place in the affluent village of Twyford in the borough of Wokingham in Berkshire at Stanlake Park Vinyard, and a 24-hour Travel Agent Retreat held in The Cotswolds focused on showcasing the Turks and Caicos Islands to Luxury Travel Agents in partnership with tour operator Caribtours who also showcased images from their recent team retreat in the Turks and Caicos Islands.

Training sessions included presentations on hotel partners such as The Sands, The Palms and The Shore Club. Ms. Julie Boulet from H2O Lifestyle Resort was present to talk about the resort and its attraction to kitesurfers while Ms. Anna Wells did a presentation on the soon to be opened Salterra Resort and Spa in South Caicos. Wymara Resorts and Villas, COMO Parrot Cay and Beaches were among the hotel partners supporting the Roadshow.

 

Photo Captions:

Header:  Victoria Cranmer training 26 luxury advisors at the Experience Turks and Caicos retreat

1st insert: Mr. Alvin Hegner and Ms. Victoria Cranmer (left) with travel advisors from tour operator partner Destinology. A core mission of the Roadshow was to train and educate travel advisors about the Turks and Caicos Islands

2nd insert: Victoria Cranmer at the Tony Jacklin Golf Day with Samantha Slattery from the Royal Turks and Caicos Golf Clun and Julie Boulet from H2O Lifestyle Resort

3rd insert: Experience Turks and Caicos Acting CEO Mr. Alvin Hegner played a round of golf at The Belfry with UK partners ITC, their private clients and celebrities such as Tony Jacklin and English Actor Danny Walters

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