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Sandals Chief Calls Tourism ‘the greatest industry in the world,’ promises evolution and innovation to the all-inclusive model

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Adam Stewart Unveils Sandals 2.0 at ASTA Conference

 

#TheBahamas, September 14, 2022 – Calling tourism “the greatest industry in the world,” the executive chairman of Sandals today outlined a future highlighted by evolution and innovation to keep the Caribbean’s best-known hotel chain cutting edge and remain the regional hospitality leader.

Adam Stewart, Sandals Executive Chairman, unveiled a new vision called Sandals 2.0 as he addressed nearly 500 travel agents and advisors from the US, Canada and the Caribbean during a meeting of ASTA, their professional association, at Sandals Royal Bahamian in Nassau, Bahamas.

Recalling the exact moment in March 2020 when he got the call that COVID was shutting down worldwide travel, Stewart said “it felt like the sky was falling.”

“I was sitting in my home on the beach in Jamaica and I looked outside to my left,” he said, describing the magic that makes the Caribbean so desirable. “The sky had never been so blue, the water had never been so clear, the sand had never been so white, the view had never been so beautiful and the word resilience popped into my mind.” Never for a moment, he continued, did he buy into “the false narrative” that travel would not rebound. “We had a team of 15,000 people looking at us and saying, ‘What now?’ We went into high gear to keep the eco-system of Caribbean tourism at large and that of Sandals Resorts International, going. Not only would we be ready, we’d be first.”

Stewart told a rapt audience that the Sandals team spent the down time further enhancing plans.

What they could not have planned for was the sudden, untimely death of Sandals’ founder, Gordon ‘Butch’ Stewart in January 2021. The younger Stewart, who had spent his youth and career working for the company and learning from his father assumed the lead, and he used today’s occasion to express what others in the room felt – immeasurable respect and admiration for the man who envisioned Sandals and grew it from a single hotel to the best-known brand in the region.

“For the 29th consecutive year, Sandals won the World Travel Awards,” he announced, crediting his late father with creating “the only superbrand to come out of the Caribbean.”

“There is a re-set taking place in Caribbean travel,” he said. “There is more natural beauty in this region than anywhere else in the world and we want to share it all with our guests.

“We don’t want what travel once was,” he said. “We want to take it where it can go. We want it to blow your mind.”

Under the umbrella of Sandals 2.0, plans include going through every hotel and seeing how it can be enhanced, upgraded, what new elements can be included.

“Over the coming couple of years with the opening of new properties in St Vincent and Dunn’s River in Jamaica not only will we be enhancing our offerings but also adding about 3,000 staff members across the board,” he said.

In Nassau, Sandals Royal Bahamian Phase 1 is complete with further enhancements to the property on target. Sandals Royal Curacao will be the first in the brand to take the all-inclusive concept to the next frontier with guests at certain levels being offered a Mini convertible and certificates for on-island dining at outside restaurants, an experience that will be offered at Sandals Royal Bahamian in Nassau next.

This next frontier for the all-inclusive tradition is part of Stewart’s cultural immersion plan, understanding that guests want sun, sea, sand but they also want to know the people and the islands they visit.

In Jamaica Sandals Dunn’s River and Beaches (family brand) Runaway Bay will be enhanced with 3- and 4-bedroom suites, along with a property in St Vincent.  Also, to be added is a Greg Norman golf course for Beaches Runaway Bay. Additionally, some properties will feature overwater bungalows.

Stewart expressed deep gratitude and respect for the travel advisors’ love affair with the Caribbean and told them Sandals would not be where it is today had it not been for their support and that he, like his late father who knew and depended on their trust for over four decades, pledged his commitment to share the four corners of the Caribbean with the world.

 

Photo Caption: Sandals Executive Chairman Adam Stewart announced Caribbean and Bahamas expansion plans during the ASTA 2022 Showcase at Sandals Royal Bahamian this week. Nearly 500 industry partners gave Stewart a spontaneous, rousing standing ovation following his remarks.

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Caught in the Net, Not Accused of Wrongdoing

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What the Attorney General must do now to protect Bahamian exports

Deandrea Hamilton | Editor

NASSAU, Bahamas — The United States’ decision to impose a 12.5 percent tariff on Bahamian exports is about more than higher costs for seafood, rum and other goods entering the American market. It is a warning that The Bahamas must move quickly to strengthen or clarify its legal framework governing forced labour and supply-chain enforcement.

The tariff, which takes effect July 24, is part of a sweeping U.S. trade action affecting 60 economies following a review by the Office of the U.S. Trade Representative (USTR). The review concluded that the listed countries have not adequately prohibited or enforced measures against goods linked to forced labour in global supply chains.

The action follows a recent U.S. Supreme Court ruling that invalidated an earlier series of Trump-era tariffs imposed under emergency powers. In response, the Trump administration shifted to a different legal authority—Section 301 of the Trade Act of 1974—using findings from a U.S. Trade Representative investigation into forced-labour compliance to support a new round of tariffs affecting 60 economies, including The Bahamas.

Importantly, the action does not accuse Bahamian businesses of using forced labour. Instead, it reflects the U.S. view that The Bahamas’ legal or enforcement framework does not yet meet the standard Washington expects.

That distinction matters.

The Attorney General’s Office now has the responsibility to lead the country’s legal response. That begins with determining precisely what concerns the U.S. Trade Representative identified, reviewing whether Bahamian law adequately addresses those concerns and, where necessary, recommending legislative or regulatory changes. If deficiencies exist, legal amendments and stronger enforcement could help position The Bahamas for removal from the tariff list.

The government may also seek formal discussions with U.S. officials while those reforms are undertaken, outlining a clear timetable for compliance and demonstrating that the country is committed to meeting international labour standards.

A Nassau Guardian front-page report on July 24 drew attention to the tariff action, prompting broader questions about why The Bahamas was included among the 60 economies affected by the U.S. trade measure and what steps are now needed to restore full confidence in the country’s trade framework.

For many Bahamians, the immediate concern will be the fisheries sector, one of the country’s largest export industries. Commercial shipments of lobster, conch, fish, crawfish and other products entering the United States could become more expensive because of the additional tariff, potentially affecting exporters’ competitiveness.

The broader lesson is that international trade increasingly depends not only on quality products, but also on strong business relationships and confidence in the legal systems that govern them.

For The Bahamas, this is less a finding of wrongdoing than a reminder that international credibility is earned through modern laws, effective enforcement and trusted partnerships. The challenge now is for the Attorney General’s Office to lead a swift legal review, identify any deficiencies and chart a clear path toward compliance so Bahamian exporters are not burdened any longer than necessary.

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What 45 Shell Casings and New Murder Charges May Mean for Three Officers in the Azario Major Case  

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By Deandrea Hamilton | Editor

NASSAU, Bahamas (July 16, 2026) — The allegation is as shocking as it is consequential. Prosecutors now contend Azario Major was struck by additional gunfire after he was already dead.  That conclusion has prompted the Director of Public Prosecutions to upgrade the case against three police officers from manslaughter to murder ahead of a judge-only trial.

According to court filings and the DPP’s review of the forensic evidence, prosecutors allege that additional rounds entered Major’s body after death, a finding they say fundamentally changed their assessment of the case and justified the more serious charge of murder.

Investigators recovered 45 spent shell casings at the scene of the Boxing Day 2021 fatal shooting of Azario Major, a striking piece of forensic evidence that has remained central to the case from its earliest days.

Major, 31, was fatally shot by police outside Woody’s Bar on Fire Trail Road on December 26, 2021. While police initially maintained the shooting was justified, the circumstances surrounding the incident were heavily scrutinized during a Coroner’s Court inquest, where jurors ultimately returned a verdict of homicide by manslaughter.

The officers later challenged that finding, but the Supreme Court upheld the Coroner’s Court ruling, paving the way for criminal proceedings. They were subsequently arraigned on manslaughter charges and pleaded not guilty.

The DPP’s decision to elevate the charges to murder significantly raises the legal stakes. Unlike manslaughter, which does not necessarily require proof of an intent to kill, a murder conviction requires prosecutors to establish the legal elements of the more serious offence beyond a reasonable doubt. The prosecution’s case is now expected to focus heavily on forensic evidence, ballistic analysis and the sequence of gunfire during the fatal encounter.

The case is also notable because it will proceed without a jury. Barring further delays, the trial is expected to open on September 14 before Justice Guillimina Archer-Minns in a judge-alone trial, where a single judge—not a jury—will decide the fate of the three accused officers.

The proceedings will determine not only whether the three officers are guilty or innocent of murder, but whether prosecutors’ extraordinary allegation—that Azario Major was struck by additional gunfire after he was already dead—can be proven in court.

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CARICOM Targets Affordability as Bahamas, TCI Continue to Feel the Pinch  

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By Deandrea Hamilton

 

Cheaper shipping. Lower energy costs. Better access to healthcare. Stronger consumer protections.

Those are among the measures CARICOM Heads of Government believe could finally begin reducing the stubbornly high cost of living for millions of people across the Caribbean.

Meeting in Saint Lucia, regional leaders agreed that making life more affordable must become one of the Community’s highest priorities. Their emerging strategy includes reducing freight costs through a regional ferry service, accelerating renewable energy projects to lessen dependence on imported fuel, expanding regional healthcare partnerships, strengthening consumer protection, and encouraging governments to adopt successful cost-of-living measures already being implemented across the Caribbean.

“Our discussions over the past four days were guided by one central objective – ensuring that CARICOM delivers results that people can see and feel in their everyday lives,” CARICOM Chairman and Saint Lucia Prime Minister Philip J. Pierre said.

Few places may welcome that relief more than The Bahamas and the Turks and Caicos Islands.

Although inflation has moderated in both countries from the sharp increases experienced following the pandemic, the cost of living remains stubbornly high. Families continue to complain about grocery bills that stretch household budgets, rising housing costs, expensive electricity, healthcare expenses and fuel prices that remain among the highest in the region.

Governments have responded.

In The Bahamas, successive reductions in Value Added Tax on selected goods and other targeted tax measures have sought to ease pressure on consumers. In the Turks and Caicos Islands, the Government this weekend opens applications for its $500 Cost of Living Relief Programme, acknowledging that many households continue to struggle despite the country’s economic success.

Yet affordability remains elusive.

The contradiction is difficult to ignore.

The Turks and Caicos Islands continues to post one of the region’s strongest tourism-driven economies, with robust investment, record visitor spending and sustained construction activity. The Bahamas has also strengthened its economic position, earning improved sovereign credit ratings as tourism, government revenues and fiscal performance continue to recover.

Yet those encouraging economic indicators have not translated into noticeably lower household expenses.

The reason is largely structural.

Both The Bahamas and the Turks and Caicos Islands produce relatively little of what they consume. Food, fuel, medicines, vehicles, building materials and countless household essentials are imported. Both countries also record significant trade deficits, illustrating their dependence on overseas suppliers. Every increase in global shipping costs, fuel prices or supply chain disruptions is eventually reflected in supermarket prices, utility bills and the cost of everyday living.

That is why CARICOM’s agenda matters.

If regional leaders succeed in lowering freight costs through an inter-island ferry network, expanding renewable energy, improving regional cargo movement, strengthening consumer protections and making healthcare more accessible through cooperation, the benefits could extend far beyond government balance sheets.

For Bahamians and Turks and Caicos Islanders, success will not be measured by another tourism record or another credit rating upgrade. It will be measured at the supermarket checkout, on the monthly electricity bill, at the gas pump and in the simple ability to afford a better quality of life.

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