PRESS RELEASE: For the
first time in nearly 40 years, Caribbean Travel Marketplace, the premier annual
gathering where Caribbean hospitality and tourism professionals meet with
regional colleagues and international buyers and sellers, will be staged
virtually.
The marketing event, now in its 39th edition, is traditionally held during January, but due to the impact of the Coronavirus Disease 2019 (COVID-19) pandemic on travel and in-person events, the event will take place in an online environment from May 11-14, 2021.
Vanessa Ledesma, acting Director General and CEO of the Caribbean
Hotel and Tourism Association (CHTA), which hosts the annual gathering,
confirmed that Marketplace organizers are crafting an agenda that will allow
participants more time to engage with tour operators, travel advisors,
partners, trade and consumer media and influencers, to network, showcase and
sell their destinations and services.
Although not meeting face-to-face is a major change for CHTA’s
marquis event, Ledesma is confident that participating in what has become one
of the region’s most highly anticipated travel, tourism and hospitality events
will deliver countless benefits to attendees. “This virtual edition of
Marketplace provides access to the world with no restrictions, and opens the
event to a broader audience as the logistics of travel are removed, thereby
facilitating further connectivity and networking,” she said, encouraging
would-be participants to take full advantage of the robust line-up of events
and offerings.
Major destination partnership opportunities are also being developed: “There will be pre-Marketplace components that will help global buyers to gain a better understanding of the destinations and suppliers, and to receive briefings on entry requirements and safety protocols,” advised Ledesma.
In its virtual format, Caribbean Travel Marketplace, which
typically lasts for just over two days, will be presented over the course of
four days in May. According to Ledesma: “It’s longer than usual because the
online format allows us to incorporate supplemental elements without impacting
the core buying and selling appointments.”
In preparing for its inaugural online format, the Caribbean Travel
Marketplace task force reviewed feedback from attendees of previous Marketplace
events and analyzed other virtual events to incorporate best practices. The
show will seek to maximize attendees’ time and avoid long hours spent in front
of a computer screen. Events will be scheduled to accommodate the participation
of delegates located in multiple time zones, and will allow for more than one
representative per company at pre-scheduled appointments.
“We are excited about the opportunity to develop and execute an
event that is representative of our diverse culture and legendary hospitality.
Caribbean Travel Marketplace has been a groundbreaker in its 39 years, having
held some of the most iconic and memorable events in the region. We are ready
to showcase the region and our diverse product offerings to the world
virtually,” Ledesma noted.
She also confirmed the launch of “CHTA: Forward Together”, the
association’s membership drive, which highlights the myriad benefits of
membership in the organization that represents and promotes the interests of
the private sector of the most significant economic driver in the Caribbean.
The Forward Together campaign
highlights the association’s powerful advocacy, its hallmark Caribbean Travel
Marketplace, the Resilience Series, Caribbean Hospitality Industry Exchange
Forum (CHIEF), Taste of the Caribbean, and Health Training Series.