TCI News

Sonia Fulford unveiled as Flow Brand Ambassador

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PROVIDENCIALES, TURKS AND CAICOS, APRIL 24th, 2024 – Flow Turks and Caicos, leading telecommunications provider, is excited to announce its latest endorsement of daughter of the soil and TCI’s most formidable local and international female sports administration icon, Sonia Fulford. She also serves as President of TCI Football Association (TCIFA), Female Member of the Concacaf Council, and Member on the FIFA Council, within the highest ranks of football governing worldwide.

FLOW TCI Country Manager, Joanne Missick shared: “Sonia’s journey continues to inspire women such as myself leading in male dominated industries, and she continues to make our country proud both on and off the global stage. It is with great pleasure that we welcome her to the Fibre Federation, as our brand ambassador, and we look forward to the many positive outcomes this partnership will reap for our brand and for Flow customers around the Turks and Caicos in the very near future.”

Sonia, a native of the Nation’s Capital of Grand Turk embarked on her career as a multi-sport athlete for TCI, which included a long tenure as Captain of the TCI National Women’s Football Team. After a successful 14-year career in the legal field, she made a significant career shift, joining the TCIFA as General Secretary in 2006 – a decision that would lead to her becoming a sports administration icon and global ambassador for football, championing the cause of girls and women around the globe, in addition to, women in sports.

During her tenure within the FA, Sonia, a decorated leader with a plethora of local and international accolades, ascended the ranks to become the President of the FA. However, the most noteworthy appointment of her career to date, was reached in May 2013, when she etched her name into the history books as one of the first Female Member representatives to be elected to the prestigious FIFA Council, a testament of her unwavering dedication and leadership.

“I am thrilled to be aligning my brand with a company that has been an integral part of the Turks and Caicos Islands for more than 125 years. Flow/C&W TCI’s mission to empower and provide opportunities to young people in the local community and region through education and sports resonates deeply with my personal mission. Therefore, I am happy to announce today that I will be joining the Fibre Federation, Flow Turks and Caicos”, declares Sonia Fulford, Flow TCI’s newest brand ambassador and TCIFA President.

Follow Flow TCI on Facebook & Instagram for the last updates on this partnership and for more exciting announcements.

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