The theme of this year’s World Tourism Day, “Tourism and Jobs: A better future for all”, is particularly relevant for the Caribbean because no other sector creates more jobs or more opportunities in a wider variety of professions and skills.
In
addition to the 2.5 million people employed directly, many more benefit
indirectly from the industry’s contributions to Caribbean health, wealth,
education and the environment. Our infrastructure, schools, hospitals, public
services, and parks and recreation facilities are all helped by this dynamic
and growing industry – already the world’s largest sector but also its fastest
growing.
The
2017 hurricanes and Hurricane Dorian that devastated some of our destinations
reinforced the indispensable role of tourism in our lives. They remind us that
for each tourism employee unable to work because of the storms, many members of
their families were also affected.
Initiatives
such as “Tourism Jobs for Bahamians”, just launched by the
Caribbean Hotel and Tourism Association (CHTA) together with the Bahamas Hotel
and Tourism Association (BHTA), are finding interim jobs for displaced industry
professionals.
There
will be more jobs as tourism recovers from the hurricanes and the industry
resumes its healthy growth trend, and our task is to spread the benefits more
equitably to a wider cross section of our people. We want to ensure women,
youth, minorities, and the differently abled have open gateways to employment,
ownership and leadership within the industry. There are over 1,000 different
job and career paths in the industry, a fifth of which are at supervisory and
management levels. Increasing diversity always strengthens companies and
organizations, especially in tourism. Our visitors come from a wide range of
backgrounds, so our people who welcome visitors to our shores should also
reflect the full spectrum of our rich human diversity.
The
Caribbean Hotel and Tourism Association, with the support of many of the
region’s local associations and our members, is earnest about its mandate to
develop our industry’s human resources. Well over 500 Caribbean nationals have
received higher education scholarships through the CHTA Education Foundation.
More than 1,000 chefs and several hundred bartenders have honed their skills
through professional development opportunities that CHTA and the industry have
provided through our Taste of the Caribbean initiative.
Thousands
of employees have benefited from industry-sponsored professional development
training, including over 500 who attended “diversity in the
workplace” courses over the past year. Earlier this year, CHTA
launched its Young Leaders Initiative, in which dozens of young people are
developing their leadership skills and their understanding of the industry and
the opportunities it offers.
This
does not include the additional investments that independent hotels, resort
brands, airlines, tour operators, attractions, taxi and transportation
providers, vendors and other industry stakeholders, with their human resource
professionals and employees, are making every day to deliver exceptional
hospitality.
Building
upon a rich foundation, we have the responsibility to make more opportunities
to develop our people and our industry, anticipating technological and consumer
demand-driven changes which are now a constant. The recent collapse of the
world’s oldest travel agency offers more lessons. While never losing sight of
the fundamentals of hospitality, the dynamics of our industry demands our
adaptability and responsiveness to change if we are not to face a similar fate.
Tourism
can benefit every corner of our region and so on this World Tourism
Day, we celebrate the importance of the industry and the employment and
entrepreneurial opportunities it represents. We resolve individually and
collectively, as businesses, governments and education and training
institutions, to continue to invest in our people.
In
the Caribbean, “Tourism is Everyone’s Business”.
About
the Caribbean Hotel and Tourism Association (CHTA)
The
Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading
association representing the interests of national hotel and tourism associations.
For more than 50 years, CHTA has been the backbone of the Caribbean hospitality
industry. Working with some 1,000 hotel and allied members, and 33 National
Hotel Associations, CHTA is shaping the Caribbean’s future and helping members
to grow their businesses. Whether helping to navigate critical issues in sales
and marketing, sustainability, legislative issues, emerging technologies,
climate change, data and intelligence or, looking for avenues and ideas to
better market and manage businesses, CHTA is helping members on issues which
matter most.
For further information, visit www.caribbeanhotelandtourism.com.
Source: Caribbean Hotel and Tourism Association (CHTA)